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Sur La Table deploys eCommera solution to advance omni-channel strategy
Redwood City, Calif. -- Sur La Table is deploying eCommera’s DynamicAction SaaS solution, which provides timely analysis of marketing, merchandising and inventory data, giving Sur La Table actionable insights and recommended business changes to improve omni-channel performance.
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Accenture study reveals disconnect between CIOs and CMOs
New York -- A disconnect between chief marketing officers and chief information officers threatens the ability of companies to deliver effective customer experiences, according to a new study by Accenture. Only one-in-10 of executives believing collaboration between CMOs and CIOs is currently at the right level.