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Sales & Marketing

  • American Eagle Outfitters tests in-store impact of shopBeacon

    Redwood City, Calif. -- Shopping app Shopkick reported on results of its end-to-end, iBeacon compatible technology, shopBeacon, with inaugural partner American Eagle Outfitters. The teen retailer installed shopBeacon technology at over 100 locations and has tested its impact on shopper behavior over the past months.     

  • Fast-growing Love’s Travel Stops supports store growth with SAP

    Oklahoma City, Okla. –- With plans to open 28 stores by the end of 2014, 30 or more new stores during 2015 and 50-plus stores every year thereafter, the 300-plus-unit convenience and fuel chain Love’s Travel Stops & Country Stores needs a robust platform. As Love’s executives explained during a session at the recent SAP Retail Forum in New York, the retailer is turning to SAP to provide that platform.  

  • Holmes to help women be beautiful

    Procter & Gamble has introduced a new ad campaign for its Olay brand featuring Katie Holmes in which the actress encourages woman to be their best beautiful.

    Created in partnership with Saatchi & Saatchi New York, Holmes encourages women around the world to be their best beautiful – in their lives and their skincare while featuring Regenerist and other Olay products.

  • Intel opens in-store “experience” shops in 50 Best Buy locations

    Santa Clara, Calif. -- Intel debuted “The Intel Experience” in-store shops in 50 Best Buy locations nationwide. The hands-on “experience zone” gives shoppers the opportunity to try, explore and play with the latest, cutting-edge technologies from 3-D printing to digital disc-jockey remixing.  

  • Report: Bank of America says Alibaba tops in e-commerce

    Charlotte, N.C. –- Bank of America has reportedly released a report saying that Chinese e-commerce platform Alibaba Group Holding Ltd. is the leader in global e-commerce, followed by Amazon.com.    According to Benzinga.com, Alibaba currently holds 31% of global e-commerce market share and should grow to capture 33% of global e-commerce market share in 2015.    

  • Amazon’s video app targets Dropbox and Google Drive

    Amazon Cloud Drive users now have access to their personal videos and photos from connected devices on the Amazon Instant Video app.

    The feature is now available on PlayStation 3 and 4 along with select LG and Samsung smart TVs across the U.S., U.K. and Germany.

  • Wal-Mart cuts back U.S. supercenter growth; ups e-commerce spending

    Bentonville, Ark. -- Wal-Mart Stores Inc. is planning to sharply cut back the growth of its U.S. supercenters in favor of smaller-format stores and acccelerated e-commerce and digital investments.    

  • Calvin Klein deploys digital denim fit guides at Macy’s

    New York -- Calvin Klein has deployed an interactive shopping experience at Macy's Herald Square store in New York City, soon to be rolling out at 18 other Macy's locations nationwide this year. Using dynamic marketing technologies from Creative Realities, Calvin Klein is employing interactive touch display and sales assistance applications developed by Creative Realities to support shoppers as they navigate the denim category.   
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