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Sales & Marketing

  • Winn-Dixie says 'yes' to Apple Pay

    Following in the footsteps of other major retailers, Bi-Lo Holdings, the parent company of Winn-Dixie, Harveys and BI-LO grocery stores, has announced that it will begin accepting Apple Pay in its retail locations.

    “Customers want a shopping experience that is convenient, easy and secure,” said Bert DuMars, vice president of digital marketing at Bi-Lo Holdings. “Bi-Lo Holdings is prioritizing digital mobile solutions for our customers, and Apple Pay is an exciting first step in our journey.”

  • Word of mouth drives 13% of consumer sales

    Hollywood, Calif. - Online and offline consumer conversations and recommendations account for 13% of consumer sales, on average, which represents $6 trillion in annual consumer spending. In higher price-point categories, word of mouth's impact is almost 20% of sales, according to a new study from the Word of Mouth Marketing Association (WOMMA).

  • Survey – Anticipated holiday toy spend consistent with 2013

    New York, N.Y. - Just more than half of all Americans (51%) plan to purchase toys as gifts in the upcoming holiday season, nearly consistent with the prior year's intent (50%). Not surprisingly, according to a new Harris Poll of 2,205 U.S, adults, parents of a child under the age of 18 are twice as likely to purchase toys as those without children younger than the age of 18 (82% compared 41%, respectively).   

  • Home Depot Q3 profits rise, full breach costs not yet tallied

    Atlanta – The Home Depot Inc. showed solid performance in the third quarter of fiscal 2014 despite reporting a major data breach in September, but still has not fully accounted for all the costs related to the breach. Home Depot reported net earnings of $1.5 billion, topping Wall Street projections and a 7% increase from $1.4 billion the same quarter in fiscal 2013.

  • Macy’s launches app with image search capability

    LONDON — Macy's continues to innovate its omnichannel experience with  the launch of a new iOS app that incorporates image recognition and visual search software. The tool allows consumers to search through thousands of inventory items by simply using a picture snapped from their iPhone to find similar products available at Macys.com.

    The photo search app was designed in the Macy's Idea Labs facility in San Francisco, and the software for the image recognition was developed and supplied by Cortexica, a leader mobile image recognition.


  • CVS Health plans innovation lab, creates digital experience center

    Woonsocket, R.I. – CVS Health has officially announced it will signed a lease for the creation of a new digital innovation lab in Boston. The new 15,130-sq.-ft. center will serve as a hub for the rapidly growing CVS Health digital team, which will remain headquartered in Woonsocket, R.I.

  • comScore: Holiday online spending to rise 16% to $61 billion

    RESTON, Va. — Total online retail spending for the November–December period will reach $61.0 billion, a 16% gain versus year ago, according to comScore’s 2014 holiday forecast.  Spending using desktop computers for that period is expected to reach $53.2 billion, up 14%  year-over-year, which is 4 percentage points higher than last season’s 10-percent growth rate.

    Mobile commerce is predicted to account for $7.9 billion of retail spending, representing 13% of total digital commerce and growing at an annual rate of 25% vs. last season.

  • Action Services Group forms LED Lighting Business Group

    Aston, Penn. - Action Services Group, a national lighting maintenance, sign maintenance and electrical services company, has formed a strategic LED Lighting Business Group dedicated to meeting the growing demands of LED lighting retrofits and installations across retail markets. The newly formed LED Lighting SBU will provide an extensive range of services related to LED lighting.   

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