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Gap ramps up omnichannel initiatives in time for holidays
SAN FRANCISCO — Gap Inc. is looking to make shopping as easy and convenient this holiday season– regardless of whether shoppers prefer to shop online, in stores or on their mobile device. Plans include the launch of an online Wish List tool that allows shoppers to create a list of most-wanted items from across all five of the company’s brands: Gap, Banana Republic & Banana Republic Factory Store, Old Navy, Athleta and Piperlime.
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Study details generation gap when it comes to mobile shopping
SAN FRANCISCO — Researching and browsing gifts on mobile far outranks purchasing items (whether at home or in a competitor’s store), and even coveted millennial shoppers are heading to the store or laptop to complete major purchases, according to a study by RichRelevance.

