Sales & Marketing

ANAHEIM, Calif. — Pacific Sunwear of California announced the appointment of Amber Fredman-Tarshis as its senior VP and chief marketing officer.  She most recently served as CMO of Guess?. Fredman-Tarshis’ background also includes executive roles at Puma, Warner Bros., Victoria's Secret.
 

Pittsburgh, P.A. – Although weakening golf and hunting sales contributed to a small decline in net income at Dick’s Sporting Goods Inc. in the third quarter of fiscal 2014, the retailer still beat Wall Street profit expectations. Dick’s reported net income of $49.2 million, about a 2% drop from $50 million the same quarter a year earlier.
Net sales rose 9% to $1.53 billion from $1.4 billion, and same-store sales increased 1.1%. E-commerce penetration was 7.3% of total sales, compared to 6.5% in the third quarter of the previous year.

Buckinghamshire, U.K. – Omnichannel U.K.-based mass merchandise retailer Argos has selected Paragon’s advanced home delivery (HDS) software solution as part of a large-scale project to revolutionize its home delivery operation. Paragon’s HDS software enables Argos to offer optimized time windows to customers at the point of order.

Garden City, N.Y. - Mobiquity Technologies Inc., which operates an indoor shopping-mall based beacon network with Simon Malls, is launching a partnership with mobile app/marketing platform provider Mobile Roadie. By integrating the Mobiquity Networks SDK with the Mobile Roadie platform, Mobile Roadie clients will have the ability to add beacon campaigns to their existing mobile marketing applications, and will be able to leverage Mobiquity Networks' public beacon network.

Wayne, N.J. – Toys ‘R Us is offering exclusive benefits, including early access to Black Friday deals, to members of its Rewards ‘R Us loyalty program. Members will receive a special offer granting them access to Black Friday deals on 100-plus items, both in-store and online, beginning Sunday, Nov. 23.

Former Guess? and Victoria’s Secret executive Amber Fredman-Tarshis has joined Pacific Sunwear of California to help the teen retailer brand reconnect with customers.

Hollywood, Calif. - Online and offline consumer conversations and recommendations account for 13% of consumer sales, on average, which represents $6 trillion in annual consumer spending. In higher price-point categories, word of mouth's impact is almost 20% of sales, according to a new study from the Word of Mouth Marketing Association (WOMMA).

As companies increasingly turn to user-generated content (UGC) to promote their products, Rivet Works has announced its launch as the first content marketing software designed to boost active engagement between people and their favorite brands.