CVS Health plans innovation lab, creates digital experience center

Woonsocket, R.I. – CVS Health has officially announced it will signed a lease for the creation of a new digital innovation lab in Boston. The new 15,130-sq.-ft. center will serve as a hub for the rapidly growing CVS Health digital team, which will remain headquartered in Woonsocket, R.I.

CVS also recently completed the opening of a new Digital Experience Center at the company’s headquarters in Woonsocket, and is actively recruiting workers for both locations. CVS said it selected Boston because of the many tech sector businesses establishing brick-and-mortar sites there and its reputation as a world-renowned healthcare city that is home to many leading medical institutions.

The new digital innovation lab can house approximately 100 employees, with 90% of them anticipated as new hires. Plans for the new office include the creation of an open concept workspace that encourages idea-sharing and innovation. CVS hopes the lab will produce digital technology that will help enhance the customer experience through convenient, easy-to-use digital tools.

“As a company that touches consumers not just through our retail stores, but through all the critical pharmacy and healthcare services we offer, CVS Health has a unique opportunity to impact our customers’ lives in meaningful ways that no one else can,” said Brian Tilzer, senior VP, chief digital officer for CVS Health. “As we expand our digital team and invest in this part of our business, we are truly passionate about using technology to create tools that do not exist anywhere else, so we can empower our customers with a highly personalized pharmacy and retail experience across all channels.”