Sales & Marketing

CVS Health has confirmed a report that it is planning to open a CVS Health Digital Innovation Lab this winter in Boston that will focus on “building customer-centric experiences in health care.”

St. Louis -- Build-A-Bear Workshop Inc. is offering an exclusive holiday app, “Santa's Merry Mission.” On the Team Santa site, children can take a personality quiz to determine which of the eight reindeer is their favorite, and then follow the steps to create their own plush toy.   

As a focus area of retail technology, workforce management may not be quite as sexy as CRM or omnichannel commerce. However, a lot of very exciting stuff is currently happening in the world of workforce management, as attendees of the recent KronosWorks 2014 conference in Las Vegas discovered. Here is a brief summary of three of the hottest current workforce management trends.  

Just in time for the peak holiday shopping season, Sears is introducing "Reserve It" – a free service that lets Shop Your Way members pick out apparel and footwear in stock at their local Sears, put the items on hold, and then try them on once they arrive at the store.

Newport Beach, Calif. –- Formerly pure-play online specialty cosmetics retailer Urban Decay has reportedly entered the brick-and-mortar arena. According to the Los Angeles Times, Urban Decay opened its first physical store, at the Fashion Island mall in its headquarters town of Newport Beach, Calif., on Monday, Nov. 17.  

Bentonville, Ark. –- Wal-Mart Stores Inc. is partnering with Holoma Inc. to provide a service that is a Walmart exclusive through the holiday season. Consumers can use the online service to create interactive photo cards and gifts that play a related video.    

New functionality such as interactive maps, enhanced list-making and search capabilities are designed to make it easier than ever to shop Target.

Working with shopper engagement solutions provider Point Inside, Target has upgraded its mobile capabilities ahead of a holiday season in which shoppers will be more digitally engaged than ever.

Merrimack, N.H. -- Brookstone Inc. will appoint senior retail executive Thomas M. Via as president and CEO, and as a member of its board of directors, effective Dec. 1. Steven H. Schwartz, who had been serving as interim CEO, will resume his role as chief merchandising officer.