Winn-Dixie says 'yes' to Apple Pay

Following in the footsteps of other major retailers, Bi-Lo Holdings, the parent company of Winn-Dixie, Harveys and BI-LO grocery stores, has announced that it will begin accepting Apple Pay in its retail locations.

“Customers want a shopping experience that is convenient, easy and secure,” said Bert DuMars, vice president of digital marketing at Bi-Lo Holdings. “Bi-Lo Holdings is prioritizing digital mobile solutions for our customers, and Apple Pay is an exciting first step in our journey.”

Apple Pay will be available to BI-LO, Harveys and Winn-Dixie customers who use iPhone 6 and iPhone 6 Plus. These customers will be able to hold their phones close to the contactless reader at checkout and place their finger on their Touch ID to easily and safely pay for their items.

“Data security is an increasingly important issue for all customers. We are pleased to offer a digital solution that prioritizes privacy and usability,” DuMars said.

BI-LO Holdings joins Meijer, Wegmans, and Whole Foods in accepting Apple Pay.

Winn-Dixie has more than 500 stores in the southeastern United States. BI-LO has more than 800 stores across Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, and Tennessee.

Apple Pay now has 36 retail partners, including such major retailers as Macy's, Disney, Foot Locker, Petco, Walgreens, and Toys”R”Us. Apple Pay is also unofficially accepted in many stores that support contactless payments.