Sales & Marketing

Bentonville, Ark. - Wal-Mart Stores has promoted Judith McKenna to COO for Walmart U.S., effective immediately.  She succeeds Gisel Ruiz, who has been appointed executive VP of Walmart’s International People Division, effective immediately.    McKenna  will continue to report directly to Walmart U.S. president and CEO, Greg Foran. Ruiz will report to Walmart International president and CEO, David Cheesewright. 
  

Natick, Mass. – For fashion brand Nic & Zoe, which recently opened its first brick-and-mortar store in Boston’s Shops at Prudential Center, the high degree of customer personalization and engagement found online is a routine and expected part of business. The company is using the Retail Cloud POS solution from Springboard Retail to bring personalized sales and customer engagement in the store closer to virtual levels.  

Issaquah, Wash. – Costco Wholesale Corp. beat Wall Street expectations for net income and sales during the first quarter of fiscal 2015.  Net income totaled $496 million, up 17% from $425 million the same period a year earlier.   Lower opening expenses and higher interest income helped boost profits.   Total revenue grew 7% to $26.87 million from $25.02 million. Total same-store sales rose 5%.

Menlo Park, Calif. – Facebook is improving its Facebook Search feature with emphasis on personalized results and mobile functionality. The social network has updated its internal search feature to provide uniquely targeted results designed to make it easy for users to find posts that have been shared with them.  

Fairway Market announced that Howard Glickberg, whose grandfather took a fruit and vegetable stand in New York and turned it into a 15-store grocery chain, is retiring.

Glickberg most recently served as vice chair of real estate development for Fairway. He will remain a member of the retailer’s board of directors, Fairway said. He worked with the company for more than 40 years, serving as its CEO until 2011.

Louisville, Ky. – Payment just got faster for Papa John’s customers with Android phones. Papa John’s International Inc. will now begin accepting Google Wallet Instant Buy as a payment method for delivery and carry-out orders placed through the Android app.   Customers can press the "Buy with Google" button at checkout to complete their order. Papa John’s also announced that for the first time, digital and mobile channels account for more than 50% of its total U.S. sales.  

The holiday season started strong at Costco where U.S. same store sales advanced 7 percent during the company’s first quarter ended Nov. 23.

Total company sales during the period increased 7 percent to nearly $26.3 billion from $24.5 billion. Membership income grew slightly slower, advancing 6 percent to $582 million. Same stores sales excluding the effects of the strengthening U.S. dollar and fuel price deflation were 7 percent and U.S. and international locations.

By Shannon Warner, Cognizant Technology Solutions   Talk about a gap: 62% of shoppers say loyalty program membership is beneficial, but only 26% consider retailers’ programs worth joining.