Nic & Zoe springs into brick-and-mortar

Photo: NIC+ZOE

Natick, Mass. – For fashion brand Nic & Zoe, which recently opened its first brick-and-mortar store in Boston’s Shops at Prudential Center, the high degree of customer personalization and engagement found online is a routine and expected part of business. The company is using the Retail Cloud POS solution from Springboard Retail to bring personalized sales and customer engagement in the store closer to virtual levels.

As the company prepared to expand from wholesale and eCommerce to brick and mortar retail, Nic & Zoe wanted a platform that was easy to deploy and easy to learn, in order to remain focused on getting its first store ready for customers as quickly as possible. Nic & Zoe chose Springboard Retail’s Cloud POS over other options, for its ability to quickly scale, manage multichannel demands, and handle inventory control and reporting all while meeting a tight rollout timeframe and providing excellent customer service.



Highlights of the solution include custom mobile dashboards that give sales associates real-time customer insights on the store floor for better product recommendations, real-time inventory visibility and distributed order management across the company, and custom reporting on daily store performance.



“We chose Springboard for its ability to help us manage inventory and meet customer requests, and to quickly identify our best selling merchandise to design the store for maximum revenue potential,” said Susie Mulder, CEO, Nic & Zoe. “Springboard was able to do all of this very quickly to ensure we were customer-ready for our launch. It is so easy to use, its positive impact was immediate and any time we had a question, the support team went above and beyond to help.”