Sales & Marketing

By Shannon Warner, Cognizant Technology Solutions   Talk about a gap: 62% of shoppers say loyalty program membership is beneficial, but only 26% consider retailers’ programs worth joining.   

BOCA RATON, Fla. - Polaroid Fotobar is opening two of its smaller-format “micro-store”  locations in the San Jose, California, area, with the first opening on Wednesday, at Westfield Oakridge. The second location, at Westfield Valley Fair, will open in mid-December.  

New York - Amazon is testing new features, one for the way it delivers goods, and the other a new pricing option that enables shoppers to haggle directly with third-party marketplace sellers for lower prices.    The online giant is testing bike messengers deliveries in New York City, according to various media reports.    

Armonk, N.Y. – IBM and Apple are releasing the first wave of their previously announced IBM MobileFirst for iOS solutions in a new class of made-for-business apps and supporting cloud services.   IBM MobileFirst for iOS solutions are now available to enterprise customers in retail, among other industries.

Lands' End sales fell in its October quarter as its store base dwindled, though an improved merchandise assortment and a more-targeted promotional strategy helped drive a 26% increase in profits.

For the third quarter ended Oct. 31, Lands' End posted a profit of $18 million, or 56 cents a share, up from a profit of $14.3 million, or 45 cents a share, a year earlier. Revenue, meanwhile, fell 2.8% to $373.1 million as same-store sales fell 3.1%.

Houston –  Francesca’s Holding Corp. reported that its net income dropped 19% to $7.3 million in the third quarter of fiscal 2014 from $8.7 million the same period the prior year. Increases in cost of goods sold and selling, general and administrative (SG&A) expenses drove the decline in profit.  The specialty retailer also lowered its earnings outlook for the year.   Francesca’s plans to open one new store in the fourth quarter, bringing total new stores opened in the fiscal year to 88.

SC Johnson chief talks transparency SC Johnson CEO Fisk Johnson said his company wants to “lay it all out there” when it comes to transparency and greater disclosure in the consumer goods industry.

Speaking at the 2014 Consumer Specialty Products Association (CSPA) annual meeting, Johnson discussed the critical need for the industry to build trust so families can feel comfortable with and believe in the products they bring home. He also said the industry should be clear and fact-based in environmental discussions, and advocate for better regulation.

San Francisco – To serve the needs of tech-oriented holiday shoppers, “Wired” is opening a pop-up store in New York City and an e-shop at Los Angeles International Airport (LAX). The annual holiday pop-up in New York showcases items hand-selected by “Wired” editors and curators, and will be open Dec. 11-21.