Sales & Marketing

By Anne Marie Stephen

Brands, retailers and technologists convened at Retail Loco at South by Southwest Interactive, Sunday, March 15, 2015 hosted by Location Based Marketing Association. The event focused on how companies are leveraging location solutions and data for better business. The LBMA is a global not-for-profit association with over 1,000 member companies including media, retail, brands, agencies and technology companies.

Seattle – Amazon.com is launching Amazon Home Services, a new marketplace for on-demand professional services that puts it in competition with online service platforms such as Craigslist. In less than 60 seconds, customers can browse, purchase and schedule hundreds of professional services directly on Amazon.com.

Retailers have long known the value of collecting and using customer information for internal analytics and marketing. Indeed, for decades, retailers such as grocery and drug stores have benefited from the vast amount of data generated by customers using their loyalty discount cards to save on their food, toiletry and related purchases. With advancements in technology, retailers now have access to more information than ever about their customers, not only from their own collection practices, but from third parties as well.

Herzogenerauch, Germany - Employing 45 profit protection managers and using three different POS systems across 11 global markets, Germany-based vertical athletic apparel/footwear retailer Adidas does not have an easy time managing loss prevention. But as demonstrated in a presentation at the recent Oracle Industry Connect 2015 conference, Adidas is simplifying loss prevention with the use of the Micros XBR loss prevention solution.

John A. Bryant, chairman, president and CEO of Kellogg Co., has been elected to the Macy’s Inc. board of directors.

The North Face’s latest unique marketing campaign is inviting customers to the mountains for a workout without ever leaving the store.

The outdoors and fitness apparel company's latest promotion will bring Mountain Athletics workouts to five cities across the country, and customers are invited to sign up and engage in-store and online via a variety of digital marketing offerings.

Beginning March 31, the North Face will host twice-weekly free strength and conditioning workouts in Washington, D.C., New York, San Francisco, Chicago and Boston.

Last week, Oracle hosted its second annual Oracle Industry Connect conference in Washington, D.C. This seat of world power was an appropriate setting for a two-day summit explaining how retailers can use technology to obtain better control of every aspect of their enterprises.

Here are three key lessons attendees gleaned from Oracle Industry Connect:

Customers are the Best Salespeople

Cambridge, Mass. – Mobile traffic during the 2014 holiday season peaked on Thanksgiving (50% of online traffic) and hit a low point on Cyber Monday (30% of online traffic). According to the 2014 Online Holiday Shopping Trends and Traffic report from e-commerce solutions provider Akamai Technologies, Cyber Monday still proved to be the most popular shopping day of the season, with overall retail traffic peaking at almost 13 million page views per minute (V/PM).