Sales & Marketing

Bay Shore, N.Y. -- Confectionary giant Mondelēz International is deploying digital signage displays that resemble a store assistant to promote its new sweet treats in Carrefour, Cora and Makro stores across Belgium.  

The Tensator Virtual Assistants displays, which have a 20- by 20-inch footprint, will stay in each location for two weeks before continuing on their retail tour. The displays use cutting edge technology to project the image of a real person that can deliver a variety of messages.

Barcelona -- There are few, if any, limits to how digital technologies will transform retail as we know it.

At this year’s Mobile World Congress in Barcelona, established players such as IBM and Qualcomm and nimble startups including Imersivo and Compass.to showed off innovations in augmented reality, mobile payments, clienteling, and more, offering tools for employee empowerment, data-driven decision-making, true omnichanneling retailing, and beyond.

IBM MobileFirst Sales Assist

Dollar General is thinking digital this spring with a new way to appeal to coupon-clipping customers.

The retailer is launching a new digital coupon program called Fast Way to Save that offers customers approximately $200 each week in online coupon savings now through April 19.

Customers will see additional weekly specials on dozens of discounts on Easter merchandise and a buy-one, get-one free sale on select apparel and accessories, as well as its everyday low prices on thousands of items throughout the store.

Cambridge, Mass. – Mobile traffic during the 2014 holiday season peaked on Thanksgiving (50% of online traffic) and hit a low point on Cyber Monday (30% of online traffic). According to the 2014 Online Holiday Shopping Trends and Traffic report from e-commerce solutions provider Akamai Technologies, Cyber Monday still proved to be the most popular shopping day of the season, with overall retail traffic peaking at almost 13 million page views per minute (V/PM).

Brick-and-mortar stores are in transition from being viewed as a relic of the 20th century to being understood as the linchpin of 21st century omnichannel retailing. In the SPECS session “Reinventing Brick & Mortar Retail,” speaker Nadia Shouraboura, founder and CEO, Hointer Inc., explained just how wide-ranging that transition will be.

“The next 10 years will see more profound change in store design that we’ve seen in the last 1,000 years,” said Shouraboura.

Best Buy has announced that it is shutting down its Future Shop stores in Canada, consolidating under the Best Buy name and spending $200 million on its e-commerce capabilities.

Best Buy says it will convert 65 of the Future Shop locations into Best Buy stores within a week, and 66 others are closing immediately. Best Buy acquired Canada's Future Shop chain in 2001 for C$581 million.

New York -- The death of the mall has been highly exaggerated, according to data released Monday by the International Council of Shopping Centers and the National Council of Real Estate Investment Fiduciaries. Among the highlights: Shopping center occupancy rates were 92.7% at the end of 2014, the highest level since second quarter 2008, according to data released Monday. Occupancy was even higher for the mall segment (combined super-regional and regional malls), at 94.2% at the end of 2014, the highest since the end of 1987.   

New data from two leading retail industry trade groups show that, once again, the demise of the nation’s malls is greatly exaggerated.

Rents, occupancy and net operating income among the nation’s shopping centers reached record levels last year, according to a review of 2014 data by the International council of Shopping Centers (ICSC) and the National Council of Real Estate Investment Fiduciaries (NCREIF).