Sales & Marketing

Kroger is moving ahead with its strategic plan for 2015 by closing and rebranding some of its Harris Teeter stores in Tennessee, according to the Nashville Tennessean.

The four Harris Teeter stores owned and operated by the Kroger Co. in the Nashville, Tenn., area will be closing on or before June 15, the newspaper reports. Three of the stores will re-open, but under the Kroger banner. This is the first time the Kroger Co. has switched banners on a Harris Teeter store.

Toronto -- Hudson’s Bay Company’s net profit in the fourth quarter jumped to C$111 million (USD $88.9 million) from C$37 million ,in the year-ago period, helped by strong digital sales, the successful integration of Saks Fifth Avenue and the strong U.S. dollar. The retailer said it plans to accelerate openings of Saks’ off-price Off 5th brand and strengthen its digital and omnichannel capabilities in its current fiscal year.  

Global cross-border e-commerce provider BorderFree has a new chief marketing officer.

The company announced that Jonathan Kapplow will be responsible for all marketing functions at the company, driving preference and action for both B2C and B2B constituents.

New York -- Upscale footwear brand Stuart Weitzman has launched its first Instagram-based advertising campaign. The online campaign features Cinemagraps, which animates a portion of a photo so that it looks like a video. It was done in collaboration with Jamie Beck and Kevin Burg of Ann Street Studio.

In a column I wrote between Black Friday and Christmas last year, I talked about how “apparel sales have been languishing”, and I mentioned that the “industry buzz is all about the struggles in apparel, where retailers just can’t seem to discount clothing enough to get things to pick up.”

Winston-Salem, N.C. - Lowes Foods, a locally-owned and operated grocery chain, has selected Unata’s customer engagement platform for a pilot which will offer a one-to-one e-commerce experience for its shoppers. Lowes’ new Click & Collect customer experience will include a one-to-one personalized homepage and personalized product recommendations across the shopping experience.

Rockaway, N.J. – Party City is joining the initial public offering (IPO) party. The retailer has filed paperwork for an IPO that could raise as much as $428 million and value the company up to $2 billion.

One of the main reasons Party City wants to take its celebration public is to support planned growth of 350 new North American stores. The retailer currently operates 900 Party City stores, as well as the Halloween City, Factory Card & Party Outlet and Party Packagers chains.

Leslie’s Poolmart Inc. plans to make a splash in select cities this month as it opens 15 new retail locations throughout the United States on April 9.

During the store grand openings between April 9 and April 13, customers will receive 20% off most everything in the store. Each store's grand opening will also be celebrated with a ribbon cutting and other events.