Sales & Marketing

By Ken Nisch

The evolution of shopping based on the consumer mindset that is reflective of the past and targeted for the future can be described as a “Digital Ecosystem.” Much like the proverbial iceberg, this ecosystem has most of the system existing before the consumer “waterline.” Above this waterline exist the elements for which we are most accepting; such as mobile and tablet interface, kiosks across applications ranging from the ATM, to the calling of an Uber cab street side.

Austin, Texas -- GBT Realty Corp. announced its acquisition of a prime retail site in the heart of one of the fastest-growing cities in Texas and the U.S. Located in Cedar Park, Texas – a community that has grown over 400% since 2004 – Lakeline Commons is a 1.43-acre site that is shadow-anchored by Target and adjacent to The Home Depot.  

GBT acquired the north Austin outparcel for $1.6 million on March 19 from Regions Bank.  No additional terms are available.

Chicago -- West Marine will celebrate the grand opening of its Chicago flagship on Thursday, April 23, and continuing through Sunday, April 26.

At 20,000 sq. ft., the Halsted Street location will be the largest West Marine store in the Midwest. The new store will include such features as a state-of-the-art marine electronics display with over 100 units that shoppers can touch and test, and a dedicated "Paddle World" featuring a huge selection of kayaks and stand-up paddleboards, plus a broad range of paddling accessories.

Tokyo – The Cool Japan Fund, a fund mostly supported by Japanese taxpayers and linked to Japan’s government, will reportedly invest $2.18 million in a chain of U.S. green tea cafes. According to Reuters, the Cool Japan Fund will take a 49.9% stake in Green Tea World USA Inc.

Green Tea World plans to open its first tea café in California later in 2015. The company intends to open 50 stores in California cities including Los Angeles, San Francisco and San Jose in the next decade. Beverages will sell for $3 to $4 each.

New York – Lane Bryant is launching its #ImNoAngel omnichannel spring campaign Monday, April 6. The #ImNoAngel campaign, conceptualized by creative agency- Laird+Partners, kicks off with a series of TV advertisements and photographs taken by photographer Cass Bird.

The comprehensive national advertising campaign will feature Bird's images and video across Lane Bryant's stores and social media channels, as well as on billboards, public transportation (including on buses and subways), television and in print.

Atlas Technology Group, one of the fastest growing retail technology solution providers in the consumer goods industry, has named a new president.

Pat Lockridge, who has been SVP of sales at Atlas since 2013, has been promoted to president. Nicholas Dozier will remain CEO of ATLAS Technology Group, which is based in Bentonville, Ark.

Seattle - Nordstrom has implemented new Oracle Retail Merchandise Operations Management and Oracle Retail Store Inventory Management solutions to support its expansion in Canada. The retailer plans to roll out the latest releases of these Oracle Retail solutions companywide to support its Nordstrom and Nordstrom Rack stores.

Providing an omnichannel customer experience is one of the most rewarding and challenging efforts a retailer can undertake. I recently spoke with David Stover, global head of business-to-consumer omnichannel solution management for Hybris, about some of the benefits and difficulties operating in the omnichannel space presents retailers.

Store Enablement is Harder than it Looks
According to Stover, store enablement represents the “last foot” of retail.