Sales & Marketing

In a column I wrote between Black Friday and Christmas last year, I talked about how “apparel sales have been languishing”, and I mentioned that the “industry buzz is all about the struggles in apparel, where retailers just can’t seem to discount clothing enough to get things to pick up.”

We are or should be familiar with the Americans with Disabilities Act’s (“ADA”) requirements for accommodating the physically disabled. Wheelchair ramps, handicap stalls, handicap parking, lifts, and other items designed to assist the physically disabled are commonplace. However, the ADA is much broader than this, and the United States Department of Justice (“DOJ”) and the courts are focusing on making the internet more accessible for the visually impaired.

Winston-Salem, N.C. - Lowes Foods, a locally-owned and operated grocery chain, has selected Unata’s customer engagement platform for a pilot which will offer a one-to-one e-commerce experience for its shoppers. Lowes’ new Click & Collect customer experience will include a one-to-one personalized homepage and personalized product recommendations across the shopping experience.

Rockaway, N.J. – Party City is joining the initial public offering (IPO) party. The retailer has filed paperwork for an IPO that could raise as much as $428 million and value the company up to $2 billion.

One of the main reasons Party City wants to take its celebration public is to support planned growth of 350 new North American stores. The retailer currently operates 900 Party City stores, as well as the Halloween City, Factory Card & Party Outlet and Party Packagers chains.

As retailers try varying ways to attract the interest of shoppers, Stuart Weitzman is launching a totally new kind of digital campaign.

The retailer says it is the first company in the apparel industry to launch what is called a "cinemagraph advertising campaign" on Instagram. Cinemagraphs — still photographs incorporating looping video elements — are increasingly popular as retailers experiment with new visual tricks and gimmicks designed to make consumers stop and take notice.

New York -- Interbrand, a leading brand consultancy, has named Victoria Leavitt as CEO of consumer & retail brand experience in North America. She will be based in Cincinnati and report directly to Josh Feldmeth, CEO of Interbrand North America.

Chicago -- West Marine will celebrate the grand opening of its Chicago flagship on Thursday, April 23, and continuing through Sunday, April 26.

At 20,000 sq. ft., the Halsted Street location will be the largest West Marine store in the Midwest. The new store will include such features as a state-of-the-art marine electronics display with over 100 units that shoppers can touch and test, and a dedicated "Paddle World" featuring a huge selection of kayaks and stand-up paddleboards, plus a broad range of paddling accessories.

Tokyo – The Cool Japan Fund, a fund mostly supported by Japanese taxpayers and linked to Japan’s government, will reportedly invest $2.18 million in a chain of U.S. green tea cafes. According to Reuters, the Cool Japan Fund will take a 49.9% stake in Green Tea World USA Inc.

Green Tea World plans to open its first tea café in California later in 2015. The company intends to open 50 stores in California cities including Los Angeles, San Francisco and San Jose in the next decade. Beverages will sell for $3 to $4 each.