Sales & Marketing

New York – Even as retail marketing strategies shift in the new digital era, tried-and-true discounts still remain a crucial promotional device. According to new data from marketing personalization provider Sailthru, 97% of retailers use discounting as a pricing strategy.

Maryville, Tenn. - Ruby Tuesday Inc. has appointed David Skena as chief marketing officer.

During the past nine years, Skena progressed through PepsiCo Inc. with increasing levels of responsibility, most recently serving as the VP of premium and value brands.

In the chief marketing officer role, Skena will be responsible for developing and implementing effective marketing strategies and initiatives to build brand awareness and customer loyalty through traditional media, digital and social channels, and other innovative platforms.

One of the hottest new shows on HGTV is "Fixer Upper," and now Wayfair is looking to leverage some of that popularity by using the stars of the show in a new ad campaign.

Goodlettsville, Tenn. – Dollar General is taking a decidedly modern approach to the age-old tradition of back-to-school shopping. The retailer is offering its Fast Way to Save digital coupon program through Aug. 15.

To enroll or upload these coupons, customers may login to their electronic DG Digital Coupon account either through Dollar General’s website or through the DG mobile app

Seattle – Starbucks Corp, is partnering with one of the world’s best-known media brands to provide an elevated news experience for users of its mobile app. As part of an expanded agreement with the New York Times, top news of the day as well as a selection of other articles, will be available for free via the Starbucks mobile app for My Starbucks Rewards loyalty members.

Men's Wearhouse is enlisting the professional sports community to rally fans and reach a lofty goal for its eighth annual National Suit Drive.

Hoboken, N.J. – New membership-based Jet.com officially took off into wide rollout on July 21, and initial pricing analysis shows it is flying beneath competitors Amazon.com and Wal-Mart when it comes to what customers are paying.

Seattle – Amazon.com is taking the title of the classic Bob Dylan album “Bringing It All Back Home” to heart. The retailer is expanding its Amazon Home Services professional services marketplace to 15 metropolitan areas, including Atlanta; Boston; Chicago; Dallas-Fort Worth; Houston; Miami; Philadelphia; Phoenix; San Diego; San Jose and Washington, D.C.