Sales & Marketing

Washington, D.C. - While paid search and email marketing still top retailers’ list of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers. According to the State of Retailing Online 2015 report, conducted by Shop.org, Forrester Research Inc. and Bizrate Insights, 25% of retailers surveyed cite Facebook as a top acquisition platform.

Beaverton, Ore. – Consumers have judged the checkout experience, and found it wanting. According to a new survey of about 2,000 U.S. adults conducted by Harris Poll for barcode technology provider Digimarc Corp., 88% of respondents want their store checkout experience to be faster.

At a time when the future of the company is unclear, Belk Inc. is reportedly building another flagship store.

Rouse Properties Inc. announced it has signed a lease with Belk Inc. to open a new 237,000 square foot flagship store at The Shoppes at Bel Air in Mobile, Ala. Belk will be taking the place of an existing Sears, and expanding on its already integral presence at The Shoppes at Bel Air.

Chicago – Specialty footwear retailer BucketFeet, which launched online in 2011 and entered the world of brick-and-mortar retailing with its first stores (called “studios” in 2013), is seeking to better understand studio shoppers. BucketFeet is partnering with store analytics provider RetailNext to help extend its brick-and-mortar service and shopper experience capabilities.

Retailers today are in a constant search for the industry’s Holy Grail – delivering an omnichannel brand experience across all touchpoints. Unfortunately, this quest to deliver on the promise of the omnichannel experience has given rise to a troublesome and pervasive problem known as fake omnichannel or “’fomni.”

Amid their search, retailers confront a wide array of commerce-related software solutions masquerading as omnichannel and promising to provide the type of seamless experiences shoppers now expect.

York, Pa. - The Bon-Ton Stores, Inc. has named William Tracy to the position of COO, effective July 27. Tracy will have responsibility for stores, information systems, supply chain, distribution & logistics, omnichannel strategy, real estate, and HR.

New York - Rizzoli will open its new flagship bookstore to the public on July 27 in New York City's NoMad district. The 5,000-sq.-ft. space occupies the ground-floor level of the historic St. James Building.

Boasting a proprietary dynamic pricing algorithm, the new online shopping club Jet.com officially launched on July 21 with plans to reach a lofty sales milestone faster than other retailer.