Sales & Marketing

With a young, trend-conscious customer base, Forever 21 needs to cater to shopper demand, in and out of the store.

The Los Angeles-based, 760-store-plus specialty apparel retailer is extending this seamless, customer-centric approach to how it offers customers credit. Forever 21 is partnering with marketing and loyalty solutions provider Alliance Data Systems Corp. to provide private label and co-branded credit card services that are integrated with its loyalty program.

When it comes to marketing, retailers should adopt a truly “omnichannel” approach.

According to a new consumer survey from digital marketing firm Fluent, “The Omnichannel Advantage,” consumers who are reached through a greater number of channels make in-store and online purchases from their favorite retailers more frequently.

Personalization, retail bots and social media will play key roles in a new store concept from Kipling North America.

The maker of lightweight luggage and other accessories will unveil its first interactive store format on May 20, at Disney Springs, Walt Disney World Resort, Orlando, Florida.

The new store is designed to offer customers a unique and personalized shopping experience, with array of inventive “activations” offered throughout the space. It will be in the Town Center part of Disney Springs.

Moving forward with its promise to streamline its business model, Gap Inc. said it plans to close its fleet of 53 Old Navy stores in Japan and also shutter some Banana Republic stores, primarily outside of North America.

The retailer announced the moves on Thursday in its first quarter results, which marked the chain's fifth straight quarter of lower revenue and profit. The company also said it would not reaffirm its earnings guidance for the fiscal year.

Not all teen apparel retailers are struggling. Just ask American Eagle Outfitters.

The company reported a better-than-expected rise in quarterly sales and profit as demand for its products rose even amid a sluggish retail environment.

American Eagle’s net income surged 39.3% to $40.5 million, or 22 cents per share, in the quarter ended April 30.

Net revenue increased 7% to $749.4 million. Same-store sales increased 6%, on top of a 7% increase in the year-ago period.

A career that began in 1974 as a Giant Eagle supermarket clerk will end on June 30, 2016 as one of the company’s most instrumental figures in recent decades, president and COO John Lucot, will retire after 42 years of service to the Pittsburgh-area grocer.

How fast a retailer offers delivery of online purchases plays a big role in sales conversion and loyalty. According to a new survey of 650 U.S. consumers from same-day delivery provider Dropoff, 60% of respondents reported they have decided not to purchase from a retailer due to slow delivery speed. Almost all consumers (97%) said speed is at least somewhat important in determining whether or not they will purchase a product. Forty percent said it is very important.

Online reviews, for better or worse, are a permanent part of online reputation marketing for most businesses. Retailers, service providers, franchises, law firms and other professionals hang on every star given by customers. But not all online reviews are the same. In a comprehensive dive into the numbers provided by businesses, the following five conclusions were drawn from the data. 1. Star Ratings Are Important to Searchers