Sales & Marketing

A new guest service counter, interactive displays, new food vendors and LED track and valance lighting are just a few of the updates being tested in 25 Target stores in the Los Angeles area.   The initiative, called LA25, features different enhancements Target has been testing across stores and puts them all together to see how they impact stores and the customer experience.    

American Eagle Outfitters announced that Kyle Andrew has been appointed executive VP, chief marketing officer, effective June 6.   Andrew served as senior VP, brand director for Kate Spade Saturday from 2013 through 2015. She joined the company in 2008 as head of global brand marketing and played an integral role in the re-positioning of the Kate Spade brand from a $100 million handbag company to a billion dollar global lifestyle brand.  

Online specialty luggage retailer eBags is looking to attract “new” shoppers with what has come to be considered an “old” technology platform.

eBags is deploying the Criteo Dynamic Email solution to pair anonymous behavioral data with third-party, permission-based email addresses from Criteo’s publisher network. As a result, the retailer can re-engage consumers it has previously targeted with social media and display advertising, as well as reach new customers who have demonstrated an interest in its brand and/or products.

When it comes to supply chain leadership and best practices, a fast food chain beat out the world’s leading e-commerce and discount retailers.

According to the new Gartner Inc. Supply Chain Top 25 ranking, McDonald’s led all retail chains with the number two ranking. Consumer products giant Unilever ranked first among all companies.

Wal-Mart Stores broke the retail gloom that has penetrated so many recent first quarter earnings reports as it posted higher than expected earnings and revenue gains, and gave an upbeat view for the current period.

Wal-Mart’s strong performance in a quarter that has challenged so many other retailers, including Target, offered evidence that its efforts to improve its U.S. stores are paying off. Among other things, the giant discounter has increased associate pay and taken moves to ensure its stores are more consistently in stock.

Select Comfort continues to expand with the opening of its 500th Sleep Number store.

Located in Eden Prairie, Minnesota, the new location features the brand’s latest store design and experience, which is interactive and educational. It’s one of 50 net new stores the retailer plans to open in 2016.

Recent advances in floor care technology have made matters more complex, as retailers must decide what combination of cleaning procedures provide the best value. Today’s retail Facility Manager must determine the materials (from machinery to matting), the schedule (daily, weekly, monthly and even yearly), and the

With a young, trend-conscious customer base, Forever 21 needs to cater to shopper demand, in and out of the store.

The Los Angeles-based, 760-store-plus specialty apparel retailer is extending this seamless, customer-centric approach to how it offers customers credit. Forever 21 is partnering with marketing and loyalty solutions provider Alliance Data Systems Corp. to provide private label and co-branded credit card services that are integrated with its loyalty program.