Sales & Marketing

Purchases from mobile devices continue to rise and upping ad spend is driving results for retailers.

According to data from Rakuten Marketing., purchases from smartphones that originated from a display ad on a computer increased by 52% between the third and fourth quarter of 2015. During that time tablet purchases that resulted from a display ad on a computer grew by 125%.

Tanger Factory Outlet Centers operates, owns or has an ownership interest in 42 shopping centers nationwide that encompass 14.3 million square feet. The company’s centers are home to more than 3,000 stores operated by 470 different retailers, which affords Tanger President and CEO Steve Tanger a unique vantage point on the retail industry. He spoke recently with Chain Store Age about the outlet shopping industry his father pioneered 35 years ago.

Veteran Bon-Ton Stores executive Michael Ricart has joined value-priced department store chain Gordman’s Stores as senior vice president of stores.

Tops Friendly Markets, a Williamsville, New York-based supermarket chain with more than 170 stores in New York, Pennsylvania and Vermont, is making sure the last step in the path to purchase goes smoothly.

Tops is leveraging the Toshiba SurePOS ACE POS application to provide store shoppers with a convenient and integrated customer experience. During a nine-month chainwide rollout, the retailer replaced 20-plus-year-old POS terminals with the new Toshiba solution.

A major omnichannel advancement is coming soon to Petco’s more than 1,400 stores as the retailer works with Toshiba Global Commerce Solutions on a wide ranging initiative to integrate physical and digital operations.

Petco selected Toshiba’s omnichannel solution branded as TCxGravity to create a seamless commerce offering and improve the overall shopper experience, according to the companies.

The ubiquity of consumer smartphones offers retailers a new purchase channel, as well as a new tool for customer outreach. According to the fourth quarter 2015 Mobile Wallet Report from Nielsen, 37% of more than 3,700 U.S. adult smartphone and tablet users said their purchases start with mobile shopping more than one-quarter to half of the time.

J.C. Penney continued a pattern set by Macy’s, Kohl’s and Nordstrom and reported dismal first quarter sales as traffic declined. Penney’s sales for the quarter fell to 1.6% to $2.81 billion, below analysts’ forecasts of $2.92 billion, from $2.86 billion in the year-ago quarter, as traffic declined and cool weather dampened demand for apparel. Same-store sales slipped 0.4%.

The 300,000-sq.-ft. ONE DAYTONA mixed-use project isn’t scheduled to open for another 18 months, but when it does the unique project looks to set a new benchmark for mixed-use retail real estate developments.