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Sales & Marketing

  • Cyber Monday brings in record haul

    Cyber Monday has made history — again.   With shoppers spending $3.45 billion online on Cyber Monday, Nov. 28, a 12.1% jump year-over-year, sales not only surpassed predictions, but made this the largest Cyber Monday shopping event to date, according to Adobe Digital Insights, which aggregated data from 23 billion visits to retail websites.  

  • Events company opens retail store

    A full-service event design company is extending its brand.   White Lilac has opened its first retail location, a home décor store, at South Coast Plaza, Costa Mesa, Calif. The company specializes in large-scale parties, exclusive weddings, corporate functions, and private parties.     The boutique showcases a whimsical collection of gifts, housewares, accessories, furniture, décor and more inspired by White Lilac event designs for celebrity clients, dignitaries and iconic venues.

  • Celebrity to debut her first standalone store

    Sarah Jessica Parker will be among the retail tenants at a new luxury retail center.   The actress-cum-designer will open her first freestanding store on Dec. 8, at MGM National Harbor, a new resort and upscale retail center just outside of Washington, D.C. The store, called SJP by Sarah Jessica Parker, will feature the brand’s collection of shoes, handbags, accessories, and its new LBD (little black dress line) line. (The SJP brand launched in 2014 in upscale department stores.)  

  • Target CIO talks Cyber Monday deals

    In a new post on Target's A Bullseye View blog, Target CIO Mike McNamara explains the reasoning behind the retailer's decision to offer an extensive Cyber Monday promotion: 15% off site-wide and store-wide from Nov. 27 to Nov. 28.   McNamara says the retailer's move to combine stores and online for a more seamless holiday shopping experience marks a new chapter in Cyber Monday history.  

  • Study: Black Friday shoppers go digital

    The power of digital Black Friday shoppers is officially a force to be reckoned with.   Of the 135.9 million U.S.-based consumers that shopped or plan to shop over the entire 2016 Black Friday Week, 57% shopped online. Almost four out of every 10 digital shoppers (37%) used a mobile device (such as a smart phone or tablet). Besides being an increase of seven percentage points, this customer segment is quickly approaching the number of desktop and laptop shoppers.  

  • HSN, Inc. taps Elizabeth Arden exec as finance chief

    HSN, Inc. has appointed Rod Little as CFO, effective January 3, 2017.   Most recently, Little served as executive VP and CFO of Elizabeth Arden, where he led the company’s global finance and IT organizations and was instrumental in a turnaround that restored revenue growth and profitability, ultimately resulting in the company’s sale to Revlon.  Prior to that, Little was CFO for Procter & Gamble’s multi-billion dollar global salon professional division.   

  • Cyber Monday off to fast start

    Sales on Cyber Monday, Nov. 28, are on track to rise 9.4% to $3.36 billion, according to Adobe Digital Insights.      Industry experts noted that while Cyber Monday is traditionally the biggest online shopping day of the year, it may be losing some of its luster in the wake of the most sucessful online Black Friday to date.  This year, online sales totaled $3.3 billion the day after Thanksgiving.  

  • TechBytes: Tips to drive post-Black Friday sales

    Confession:  I’ve long been a self-proclaimed anti-Black Friday shopper. But when Target’s “Early Access Black Friday” email hit my inbox first thing Wednesday morning, Nov. 23, I went over to the dark side.  
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