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Celebrity to debut her first standalone store


Sarah Jessica Parker will be among the retail tenants at a new luxury retail center.

The actress-cum-designer will open her first freestanding store on Dec. 8, at MGM National Harbor, a new resort and upscale retail center just outside of Washington, D.C. The store, called SJP by Sarah Jessica Parker, will feature the brand’s collection of shoes, handbags, accessories, and its new LBD (little black dress line) line. (The SJP brand launched in 2014 in upscale department stores.)A second store is expected to open, in Las Vegas, followed by one in New York City, The New York Post reported, but no dates were given.

"Opening a standalone store has long been a dream we have been working towards and we feel truly privileged to be doing so with the expertise, guidance and support of our brilliant partners at MGM Resorts," said Parker. "It's been very exciting to have been involved in all steps of the process, from on-site construction visits to the actual layout and design of our boutique.”

Price points in the store will range from $30 to $695 for accessories and handbags, with shoes starting at $240 and the dress collection at $395.

"When curating our retail collection, we first and foremost wanted to align ourselves with a luxury brand that represents style, elegance and, most of all, fun,” said Bill Boasberg, general manager of MGM National Harbor, which is owned by Resorts International and located in National Harbor, Maryland. “We know this boutique will appeal to a wide variety of women and we're looking forward to inviting them in to discover their new favorite shoe, handbag or little black dress."
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