Sales & Marketing

When it comes to holiday inventory, most retailers use their intuition and industry knowledge to make their sales projections, plan their promotional calendar, and schedule product reorders. This was fine when the season’s promotions were merely percentages off and customers purchased products in stores. But as the retail world becomes more complex, so too must retailers’ holiday plans. With an estimated 40% of retailers’ yearly profits on the line, intuition this holiday season just isn’t enough.  

In a new post on Target's A Bullseye View blog, Target CIO Mike McNamara explains the reasoning behind the retailer's decision to offer an extensive Cyber Monday promotion: 15% off site-wide and store-wide from Nov. 27 to Nov. 28.   McNamara says the retailer's move to combine stores and online for a more seamless holiday shopping experience marks a new chapter in Cyber Monday history.  

The power of digital Black Friday shoppers is officially a force to be reckoned with.   Of the 135.9 million U.S.-based consumers that shopped or plan to shop over the entire 2016 Black Friday Week, 57% shopped online. Almost four out of every 10 digital shoppers (37%) used a mobile device (such as a smart phone or tablet). Besides being an increase of seven percentage points, this customer segment is quickly approaching the number of desktop and laptop shoppers.  

HSN, Inc. has appointed Rod Little as CFO, effective January 3, 2017.   Most recently, Little served as executive VP and CFO of Elizabeth Arden, where he led the company’s global finance and IT organizations and was instrumental in a turnaround that restored revenue growth and profitability, ultimately resulting in the company’s sale to Revlon.  Prior to that, Little was CFO for Procter & Gamble’s multi-billion dollar global salon professional division.   

Sales on Cyber Monday, Nov. 28, are on track to rise 9.4% to $3.36 billion, according to Adobe Digital Insights.      Industry experts noted that while Cyber Monday is traditionally the biggest online shopping day of the year, it may be losing some of its luster in the wake of the most sucessful online Black Friday to date.  This year, online sales totaled $3.3 billion the day after Thanksgiving.  

Inspired by its West Hollywood Design District locale, Lululemon’s new store on Melrose Avenue offers a sleek, stylish and modern shopping environment.    Modern ivy leaf-inspired patterns throughout the interior and exterior, along with the use of reclaimed red wood and iron spot brick, highlight the architectural components of the 2,750-sq.-ft. space.    

Urban Outfitters posted sales and earnings for its third quarter that failed to meet analysts expectation amid a traffic slowdown and increased promotions at its Anthropologie and Free People stores.   Urban Outfitters earned $47 million, or 40 cents a share, in the third quarter ended Oct. 31, compared with $52 million, or 42 cents a share, in the year-ago period.   Sales rose 5% to $862 million, compared with $825 million a year ago. Same-store sales, which include online, rose 1%.  

Watch out Amazon, Walmart may be giving you a run for the money in the holiday toy aisles.