Returns service for pure players expands to three new locations

One of the nation’s top mall operators is expanding an innovative concept is designed to solve the top pain point of online shopping: returns.



Macerich is expanding its Happy Returns service to three additional malls: Fashion Outlets of Chicago, The Shops at North Bridge, and Tysons Corner Center. The service builds on the success of the mall operator’s first Return Bar, at Santa Monica Place, Santa Monica, Calif.



“Happy Returns provides shoppers with an easy return process for online purchases that gives them immediate refunds when they are at our properties and poised to shop,” said Ken Volk, chief marketing officer, Macerich. ‘This is smart positioning for us and our retail partners.”



Happy Returns will be integrated into existing mall concierge locations at the three shopping centers, offering convenient returns that are simple, friendly, free and involve no packing or shipping – in addition to immediate refunds. Online retailers currently participating in the Happy Returns program include: Tradesy, Eloquii, Shoes of Prey, Ribbed Tee, and Machines for Freedom.



“We are focusing on high-profile settings that already are magnets for shoppers said David Sobie, co-founder and CEO, Happy Returns. “Survey data suggests that many shoppers returning online purchases through Happy Returns are making incremental purchases when they visit the mall.”