Social Media

The marketing team at Jack Link’s Beef Jerky has outdone themselves with a clever and lighthearted brand-building effort that plays off the presidential election. The company is asking consumers to vote for their favorite “meathead,” a two-foot-by-three-foot likeness of president Barack Obama and challenger Mitt Romney made from various types of jerky.

NEW YORK — Nine West has launched a new YouTube network called Channel 9 that will feature premium programming and user-generated content.

New York -- The Jones Group said Tuesday that its Nine West banner has launched a new YouTube network called Channel 9 that will feature premium programming and user-generated content.

"What we are creating goes far beyond providing branded content," said Richard Dickson, Jones Group president and CEO. "Channel 9 is a new and innovative first-to-market portal for the footwear and fashion obsessed that will bring brand adjacent content and entertainment to viewers.”

New York -- Cost Plus World Market has launched a new website as a part of the brand’s strategy to elevate its e-commerce business and provide expanded opportunities for customers to discover more at Worldmarket.com. This is the largest redesign of the site since its launch in November 2005.

By Shelley E. Kohan, [email protected]

OAKLAND, Calif. — Cost Plus World Market has updated its e-commerce site (worldmarket.com) to offer an enhanced shopping experience with social media integration, inspiration and solutions for the home, an increased number of products available online, expanded product information, a simplified checkout process and more.

Seattle -- Nordstrom said Friday it has debuted a new iPad app that will allow its customers to browse and purchase merchandise via their iPad tablets.

SEATTLE — Fashion retailer Nordstrom has launched a new iPad app to help customers browse and shop for their next looks.

Features of the app include:

• The Dressing Room: This feature offers customers an interactive way to create and save multiple looks by double-tapping or dragging items to the Dressing Room canvas.