Offering the look for less

Looking good doesn’t have to cost a lot is the message Target is promoting as the fall entertaining and holiday season rapidly approaches. The company has some unique brands in its beauty arsenal (Pixi, JK Jemma Kidd and NP Set) to achieve that objective and it is also offering advice from the experts via its Web site. International makeup artist, Jemma Kidd recommends a dramatic smoky eye to pump-up the glam. Petra Strand, makeup artist and creator of Pixi, firmly believes that makeup should make a woman look like herself -- only more gorgeous. For classic holiday glam, celebrity makeup artist Napoleon Perdis recommends being bold and brilliant.

The JK Jemma Kidd, Pixi and NP Set brands each offer step-by-step instructional videos for achieving your DIY look on target.com.