-
PepsiCo’s Dew brand commits to New Orleans
PepsiCo’s Mountain Dew executives and recording artist Lil Wayne this week opened a new skate park in New Orleans made possible by funding from the beverage brand.
The skate park is located in the city’s Ninth Ward, a region that gained infamy following devastating flooding after Hurricane Katrina in 2005. The skate park is a key component of a social media, brand building initiative known as DEWeezy that was announced in March of this year and offers Dew fans an opportunity to create a television commercial featuring Lil Wayne.
-
Edens names former Lowe’s exec as CIO and managing director
Columbia, S.C. -- Edens announced that Joyce Vonada has joined the company as chief information officer and managing director, charged with establishing a team positioned to deliver innovative technology solutions that empower Edens' employees, enrich customers' shopping experiences and create a connection between their centers, retailers and communities.