Wet Seal launches new Web features

Foothill Ranch, Calif. The Wet Seal has launched several new strategic features that highlight the Internet in its overall business strategy.

The features, available on wetseal.com, target incremental sales through easy access and service. These include international shipping, a “Shop with Me” feature, an enhanced mobile site and online reservation/pick-up in store capabilities.

International shipping is the most frequent request via the Wet Seal Web site, according to the retailer. The addition of this feature allows customers from over 80 countries, using 40 currencies, to purchase online.

Shop With Me is a platform that allows customers to shop with another individual in real time. This feature, available on wetseal.com and ardenb.com, interfaces with social media platforms including Facebook, ICQ, Bebo and AIM.

The mobile site caters to the growing number of customers surfing the Web from their mobile devices. When accessed from a standard mobile or iPhone, the site will provide real-time inventory updates, secure checkout and location-based store look-ups.

In addition, the serve online and in-store pick up feature enables customers to locate the correct fit and size within the Wet Seal core denim program online, reserve it, and then pick up at a later time at a local store. The company is also looking to upgrade to additional product categories.