Social Media

New York — Some Facebook investors may be feeling a bit disgruntled, but Walmart couldn’t be happier with its experience with the social network.

HERZOGENAURACH, GERMANY — Adidas has named Justin Bieber as the face of its Neo label.

As part of his two-year agreement with Adidas, Bieber will make appearances for the label in its major markets throughout 2013 and share its latest news and collections through his vast social media reach. He will front Neo's seasonal campaigns under its "Live Your Style" positioning, with spring/summer 2013 to debut in February.

Neil Ashe, president and CEO of global e-commerce was clearly the most excitable person on stage Wednesday at Walmart’s 19th annual analysts' meeting. And for good reason.

Walmart created its global e-commerce group two years ago and Ashe joined the company back in January. Wednesday was his first opportunity to participate in the company’s annual analysts’ meeting and he made the most of it, slipping in a first ever reference to Walmart’s online revenues that now total $9 billion.

New York -- More and more retailers are using digital technology to enhance the physical store experience and engage customers. In the latest example, Adidas has taken window shopping to a new level with an interactive digital window concept that connects with consumers’ smartphones, making it easy to shop at any time without an app or scanning various QR codes. Consumers shopping for the latest fashion items are using time during a six-week pilot test at the Adidas NEO Label store-front in Nürnberg, Germany.

Petaluma, Calif. -- Research results released Wednesday by multichannel commerce solution-provider MarketLive found that mobile will be used heavily for researching deals, making purchases and connecting with merchants across channels this holiday season.

According to the annual "Mindset of a Multi-Channel Shopper" survey, in 2012, customers will spend about the same amount on holiday gifts as last year—but a greater share of that spending will be online.

Los Angeles -- Frozen yogurt chain Pinkberry said Wednesday it has launched a loyalty card – Pinkcard – that will be centered around the debut of the chain’s new mobile app.

The app, free to download on both iOS and Android platforms, is being simultaneously launched with the new loyalty program.

Deciding back in January 2011 to spend roughly $1.8 billion to acquire 220 Zellers’ leases was easy compared to the challenge Target has undertaken more recently in Canada.

PITTSBURGH — Dick's Sporting Goods is partnering with a group of current professional football players who have had life experiences with breast cancer, as part of its campaign for National Breast Cancer Awareness month. Denver linebacker Von Miller, New England wide receiver Wes Welker and other gridiron stars will promote the "Sport Your Support" campaign and "Endless Ribbon" initiative via public relations and social media.