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Best Buy helps teens donate $1 million

2/2/2010

MINNEAPOLIS

Best Buy announced that teens participating in its @15 Exchange distributed $1 million to 16 nonprofits in the program’s first year. The Best Buy initiative empowers teens to be the drivers of change by giving them the opportunity to direct the company’s charitable donations through online activities and voting.

 

“The overwhelming response to the @15 Exchange demonstrates that teens are motivated by opportunities that allow their voices to be heard,” said Brian Dunn, CEO of Best Buy. “Best Buy is thrilled with the efforts of the nonprofit partners to bring the @15 mission to life and empower teens to use these diverse and powerful voices for social good.

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