Social Media

REDWOOD CITY, Calif. — MyBuys, a leader in cross-channel personalization for retailers, announced that Neil Patil has joined the company as SVP marketing.

New York City -- Marketers attempting to understand consumer habits that influence mobile marketing can get a revealing glimpse into the mindset of the mobile consumer through the newly released 2011 Mobile Consumer Report from Experian Simmons, a part of Experian Marketing Services.

Myrtle Beach. Fla. -- CBL & Associates Properties recently selected The Brandon Agency to provide media planning and buying services for 75 malls and shopping centers in 25 states.

The scope of services the agency will provide CBL includes guerilla advertising, Facebook pay-per-click, media planning, media buying, and media placement in print, broadcast, cable, radio and internet media outlets.
 

NEW YORK — Online lingerie retailer BareNecessities.com announced that it has named Jay Dunn as its new CMO.

Dunn was the former VP/CMO of Lane Bryant and the man behind the company's controversial "Red Bra" campaign that was banned from ABC for being "too sexy." The campaign went viral and ended up winning several awards and being named Brandweek's top story of 2010. 

Westfield shopping centers and the Westfield Family program have launched a “Give Back to School” community program, in which Westfield will donate $57,500 to the program by offering $2,500 to one school in each of 23 communities. The funds will be used to support such school programs as arts and music, sciences, physical education, libraries and technology resources.

Shoppers also will have the opportunity to help local students by donating new and gently used clothing or backpacks through a local community partnership with their Westfield shopping center.

By Scott Zimmerman

The days of collecting customer feedback through an annual survey are over.  Today, retailers are utilizing online and mobile tools that not only serve as “real-time” feedback mechanisms, but also act as bustling hubs of customer conversations and activity online.

HOFFMAN ESTATES, Ill., and SAN JUAN, Puerto Rico — Sears Holdings announced that it is reaching out to the growing Latino market with the launch of Facebook.com/SearsLatino as well as its Twitter handle @SearsLatino.

Hoffman Estates, Ill. -- Sears Holdings has announced the launch of two Latino social media channels: Facebook.com/SearsLatino and a Twitter handle @SearsLatino.

SEATTLE  — Recreational Equipment Inc. announced that it plans to give $4.2 million this year to nonprofits across the country that work to preserve and maintain natural spaces through active volunteer programs.

Sidney, Neb. -- Cabela’s announced Tuesday the launch of its iPhone and Android rich app to complement its mobile-optimized website, which launched earlier this year through mobile commerce leader Digby.

Through this initiative, Cabela’s said it is taking a strategic approach to mobile and leveraging the impact and influence it has across all channels to drive traffic, generate sales, enhance loyalty and gain insight on consumer buying behavior.