Social Media

Hilton Head Island, S.C. -- Shelter Cove Towne Centre, an outdoor mall now under construction, has taken a bold step to engage the surrounding Hilton Head Island community — both residents and visitors. It has set up shop on a crowd-sourcing website called Popularise and asked Hilton Head residents to suggest tenants for the 290,000-sq.-ft. property.

MOUNTAIN VIEW, Calif. — Coupons.com — a leading online printable, pure digital and mobile promotions coupons provider — has made some changes to its executive team.

The company has appointed Matthew J. Wisk as its CMO and Stephen F. Simpson as its VP of production operations.

NEW YORK — Macy's is launching its latest Parisian-inspired fashion brand, Maison Jules, atop a limited-edition bicycle — so to speak — in collaboration with Martone Cycling Company.

Minneapolis -- Target is making a concerted effort to pick up business from college students with a multifaceted omni-channel marketing campaign. At the center of the campaign is the Bullseye University Digital Experience, a new live online experience featuring popular YouTube personalities in a digital dorm. From July 15-18, college kids will be able to shop products from the digital dorm rooms, interact with the YouTube personalities, enter to win prizes and participate in live-streamed events such as concerts and workout sessions.

COLUMBUS, Ohio — Branded footwear and accessories retailer DSW recently leveraged social media to hold a contest encouraging existing and potential consumers to vote for nonprofit organizations nominated by DSW employees.

As part of the retailer's Shoe Lovers Care Leave Your Mark program, DSW employees nominated nearly 200 nonprofit organizations for the opportunity to win a grant. Finalists were selected by DSW and then presented via social media for public voting, which wrapped up in late June 2013.

Akron, Ohio -- Kay Jewelers said it has teamed with wedding site The Knot to launch an interactive wedding ring style quiz on Facebook.

As part of the promotion, consumers visit The Knot or Kay Jewelers on Facebook and answer questions about personal style and wedding ring preferences. Once complete, participants will receive their wedding ring personality types along with brand suggestions, and will be entered into a sweepstakes to win a pair of wedding bands from Kay.

By Niclas Qvist, Pricer

New York -- Nordstrom emerged as the top brand in an inaugural benchmark study ranking the digital performance of the world's top department stores by digital think tank L2. Among the 40 stores included in the study, Nordstrom was No. 1, followed Macy's, Saks, and the U.K.’s Marks & Spencer, all of which earned 'Genius' titles.