Social Media

LOS ANGELES — Ergobaby has named former VP of digital at Mattel and group strategy director at the DuMont Project, Cynthia Neiman, as the company’s CMO.

Neiman has more than 20 years of experience developing multichannel marketing strategies for both global corporations and internet startups. In addition to developing digital strategies for leading brands and retailers at digital consultancy the DuMont Project, Neiman also boasts deep experience in many consumer products categories including infant, pre-school, digital games and pets. 

GRAPEVINE, Texas — As retailers large and small vie for foot traffic during the highly competitive back-to-school season, GameStop is focusing its efforts on the segment of its market that is on summer vacation.

The multichannel video game retailer has launched a five-week Summer Playcation promotion the offers gamers deals now through Aug. 18 in all U.S. GameStop locations.

Tel Aviv, Israel – Preen.Me, a social platform for beauty consumers that offers access to personalized product recommendations, peer-to-peer recommendations, product reviews and how-to tutorials, is launching a database for select beauty brand partners.

The database will provide brands with aggregated consumer information such as actual product usage, and price sensitivity. Brand partners will also have direct access to Preen.Me users.

Dallas – The market for social CRM software, or technology that allows retailers to perform activities such as social monitoring, social listening, social management and social measurement for providing an enhanced customer experience, is set to grow exponentially in the next few years.

According to a new report from RnR Market Research, the social CRM technology market will expand from $1.91 billion in 2013 to $9.08 billion in 2018. This represents a compound annual growth rate (CAGR) of 36.5% from 2013 to 2018.

NEW YORK — Gilt.com has launched a free rewards program called Gilt Insider Program, which will offer Gilt members opportunities to score points redeemable for a variety of benefits.

Members can earn points simply for interacting with the site, and can then redeem them to shop sales early, earn access to discounts, get free shipping and attend exclusive events.

Deerfield Park, Ill. – Walgreens, as well as Boston-area grocery chain Roche Bros. and convenience chain Tedeschi Stores, have indicated they will join CVS in refusing to sell the upcoming Aug. 3 issue of Rolling Stone that features a cover photo of Boston Marathon bombing suspect Dzhokhar Tsarnaev. Walgreens made an announcement yesterday afternoon on Twitter, while the Boston Globe reported that Roche Bros. and Tedeschi would also decline to sell the controversial issue.

Given the choice of shopping at only one retailer for the rest of their lives, millennial parents chose Walmart over several other popular retailers.
The study of the millenials, those age 25 to 34, was conducted by Vision Critical, and not surprisingly showed the demographic group changed purchasing habits and behaviors after starting a family.

New York -- Forbes reported that CVS has opted not to sell the latest edition of Rolling Stone magazine, which features a photo of “Boston Bomber” Dzhokhar Tsarnaev on its cover.