Social Media

NEW YORK — Inflation-related concerns will prompt back-to-school shoppers to utilize certain shopping tactics, including smartphone and social network use, to save this year.

NEW YORK — Inflation-related concerns will prompt back-to-school shoppers to utilize certain shopping tactics, including smartphone and social network use, to save this year.

Chain Store Age is conducting a brief survey designed to take retailers' "new" media temperature. Together with shopping center owner Forest City Enterprises and research firm Alexander Babbage, Chain Store Age is surveying our retail readership to find out what retailers nationwide are doing in terms of social, mobile and other digital media initiatives.

By Sathish Kumar, [email protected]

New York City -- Chain Store Age is conducting a brief survey designed to take retailers’ “new” media temperature. Together with shopping center owner Forest City Enterprises and research firm Alexander Babbage, Chain Store Age is surveying our retail readership to find out what retailers nationwide are doing in terms of social, mobile and other digital media initiatives.

New York  — Parago, the nation’s largest rebate provider, has announced the launch of GoRebate Mobile, the first mobile shopping applications for iPhone and Android focused on rebates that allow marketers to deliver rebates directly into the hands of value-seeking consumers.  

TOPEKA, Kan. — Payless ShoeSource announced that Sierra Kusterbeck, lead singer of alt-rock band VersaEmerge, will be the face and voice of the retailer's new, exclusive teen brand, Brash.

CINCINNATI — Kroger on Wednesday launched a new website in support of its Comforts line of baby products, the grocer announced. 

ComfortsForBaby.com will enable busy moms to access and exchange ideas online, offering a community where mothers can share their insights and experiences parenting newborns, infants and toddlers. The website is available in English and Spanish, with the Hispanic microsite designed specifically to engage Latina moms. 

SAN ANTONIO — H-E-B announced that Jennette McCurdy, co-star of Nickelodeon’s "iCarly," will star in its new "Gear Up for Back-to-School" ad campaign. The campaign launched Wednesday and runs through Aug. 31 in Texas.

MENOMONEE FALLS, Wis. — Kohl's announced that it is launching an online contest to celebrate the fall launch of its exclusive Jennifer Lopez and Marc Anthony Collections.

Customers are invited to go online and submit a video showcasing why they love Lopez and/or Anthony. Fifteen winners will be selected to win an all-expense paid trip to New York City with their best friend to experience everything that Jennifer and Marc love about their hometown of New York City, the company reported.