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Social Media

  • Ooh La La Boutiques goes social with Villij to attract customers

    Long Beach, N.Y. – For five-store women’s specialty retailer Ooh La La Boutiques, maintaining strong customer awareness is critical for successfully competing with larger, more established brands in its crowded vertical. Add in the impact of Hurricane Sandy and its aftermath on this chain which is located in and around Long Island, and you have a business in need of personal connection with its customers.

  • Belk gets ready to hit the catwalk

    CHARLOTTE, N.C. — Belk is partnering with Project Runway’s 12th season to grow its brand. 

    The family-owned and operated department store will be sponsoring this season's accessory wall, as well as a “Modern. Southern. Style.” design challenge that will feature a Belk executive as guest judge. This year's winning designer will have the opportunity to design and sell an exclusive line at Belk.

  • Don’t Forget the Fun When Designing Customer Experience

    A carefully designed customer experience is the cornerstone of modern omni-channel customer relationship marketing. Retailers painstakingly craft marketing messages and engagement strategies that a customer will encounter at a specific time, in a specific place, via a specific channel. The experience often has some flexibility built in so it can adapt to individual customer behavior, wants and needs.

  • GenSent Insights: Men’s Wearhouse image taking a bit hit online from Zimmer-board controversy

    Hicksville, N.Y. - The battle between the board of Men’s Wearhouse and its founder and former chairman, George Zimmer, continues to have a significant negative impact on the company’s online image.  According to a report by GenSent Insights, the company’s sentiment score, a measure of the tone surrounding a brand on a scale of -100 to +100, plummeted from an average of + 68 in mid-June to a low of -52.  The sentiment on Twitter alone fell from an uncommonly high score of +93 to a low of -80. 

  • Miller Lite joins Ford to offer safe driving incentive

    The MillerCoors company is giving away a 2013 Ford Fusion SE as part of an innovative Facebook campaign targeting NASCAR fans to promote responsible consumption of alcoholic beverages.

  • Facebook's e-commerce experiment

    CHICAGO — Social media powerhouse Facebook is trying go beyond baby photos and cat memes by further integrating commerce into its current platform.

    While many large and small retailers already use Facebook's platform to market their wares and enhance their brand awareness, no one has set up shop on the site until now.

  • Peaking at the Right Time

    Randy Dewitt

    CEO,

    Front Burner Restaurants

    HEADQUARTERS: Addison, Texas

    TYPE OF BUSINESS: Casual-dining (Twin Peaks)

    NUMBER OF UNITS: 36 Twin Peaks restaurants in 16 states

  • Going Digital

    Retailers share online insights

    Speakers at the recent Internet Retailer Conference & Exposition in Chicago discussed how the retail industry is using a number of digital technologies to assist performance in areas such as CRM, marketing, driving customer traffic and converting sales. Following are a few brief highlights:

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