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Former Mattel exec to elevate Ergobaby marketing


LOS ANGELES — Ergobaby has named former VP of digital at Mattel and group strategy director at the DuMont Project, Cynthia Neiman, as the company’s CMO.

Neiman has more than 20 years of experience developing multichannel marketing strategies for both global corporations and internet startups. In addition to developing digital strategies for leading brands and retailers at digital consultancy the DuMont Project, Neiman also boasts deep experience in many consumer products categories including infant, pre-school, digital games and pets.

"I had the pleasure of working with Cynthia at Munchkin, Inc., and I am excited to have her join Ergobaby at this critical time as we expand our new product development," said Margaret Hardin, CEO of Ergobaby. "Her significant success in utilizing digital marketing to connect to moms on a more meaningful and personal level will be a valuable skill that will help us further connect with our community as we continue to introduce new and exciting products."

"Ergobaby is a fast-growing company with unique and innovative products, and I'm excited to help grow their brands and customer base," said Neiman. "With a talented staff, well-established partners, and a loyal fan base, we are in a great position to expand our reach and engage new customers through compelling and integrated marketing campaigns."

As VP of digital at Mattel, Neiman and her team launched many of the company's brands into social media and won the 2009 Online Media & Marketing Award for the digital campaign supporting Barbie's 50th anniversary. Prior to her role at Mattel, Neiman was a senior executive at Munchkin, Inc., and earlier in her career, she led Ikea's marketing efforts in California, winning an American Marketing Association Award in recognition of Ikea's launch on the West Coast.

Neiman has a bachelor's degree in economics from the University of California, Los Angeles, and an MBA in marketing from the Owen Graduate School of Management at Vanderbilt University.

First created in 2003, the Ergobaby carrier was born out of the desire for mobility and comfort for both parent and baby. The brand now offers a broad range of baby carriers, strollers, car seats and related products. In 2011, Ergobaby acquired Orbit Baby Inc., makers of premium infant–to-toddler strollers and car seat systems, and continues to design and market these products under the Orbit Baby name. Ergobaby is headquartered in Los Angeles and is sold in more than 700 retailers and web shops in the United States and in more than 40 countries.

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