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Walmart pushes mobile and social media initiatives with key acquisition
Bentonville, Ark. -- Wal-Mart Stores said Wednesday that its technology unit, @WalmartLabs, has acquired Boulder, Colo.-based mobile and social advertising firm OneRiot.
OneRiot’s technology will become part of WalmartLabs’ mobile and social shopping efforts, allowing the retailer to hone its social media skills and develop a variety of shopping and retail-related applications.
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Stein Mart new campaign looks to build online community
JACKSONVILLE, Fla. — Stein Mart announced that it has partnered with its new ad agency, ArnoldNYC for the launch of "Love at First Find," a national campaign focusing heavily on digital and social engagement. The integrated effort – consisting of digital, social media, TV, print and radio – stars real Stein Mart customers with the goal of fostering an online community of fans via Facebook and Stein Mart's website, the company reported. The campaign is the first work from ArnoldNYC since being named Stein Mart's agency of record in June.