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Champs, Adidas launch Tumblr-inspired campaign
BRADENTON, Fla. — Champs Sports and Adidas Originals are launching the latest Adicolor Collection with a first-of-its-kind, advertising campaign inspired by the micro-blogging site, Tumblr, featuring three of the hottest tastemakers in professional sports. A 30-second television commercial starring Damian Lillard of the Portland Trail Blazers, Iman Shumpert of the New York Knicks and Von Miller of the Denver Broncos premiered Thursday, Mar. 14 during the TNT broadcast of the Knicks vs. Blazers NBA game.
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Keds steps out on tour with Taylor Swift
LEXINGTON, Mass. — Keds has announced its sponsorship of seven-time Grammy winning, multi-platinum singer-songwriter and style icon Taylor Swift's North American RED Tour, kicking-off on March 13 in Omaha, Nebraska and continuing through September. To celebrate, Keds is releasing a limited edition Champion sneaker featuring the names of each city on the tour.