Social Media

Fort Lauderdale, Fla.  — Catalogs.com has launched Dynalog, a new dynamic digital catalog solution that enables retailers to create interactive e-catalogs that are optimized for Web and mobile devices. The solution does not use PDFs or shrink down existing catalogs into digital format, but allows retailers to develop, customize and launch customized digital catalogs within 30 minutes.

Less than a year after joining Hhgregg to lead the retailer’s digital initiatives, Kevin Lyons has been elevated to the role of SVP of e-commerce.

The Indianapolis-based operator of 228 stores said Lyons’ promotion to SVP from VP of e-commerce resulted from the creation of an ambitious online development and promotional strategy. As a result, Hhgregg has improved website navigation, driven positive social media engagement among key customer groups and integrated online and in-store marketing, resulting in double-digit growth in sales and conversions.

Indianapolis – Hhgregg has promoted Kevin Lyons to senior VP e-commerce. Lyons joined Hhgregg in May 2013 as VP e-commerce, and has since led the e-commerce team’s creation of an online development and promotional strategy.

Kevin Lyons to senior VP e-commerce. Lyons joined Hhgregg in May 2013 as VP e-commerce, and has since lead the e-commerce team’s creation of an ambitious online development and promotional strategy.

It’s no secret that today’s teens and twenty-somethings have grown up on social media and see it as an extension of their everyday lives. But retailers who think they can just display a bunch of wares on a social media page and attract Millennial shoppers are sadly mistaken. A panel of five exceptionally bright and well-spoken Millennial consumers ages 16-21 (all offspring of prominent retail IT figures) at the recent Retail ROI “Super Saturday” event in New York gave some frank insight into how Millennials view social media.

Charlotte, N.C. - Belk has partnered with HelloWorld, Inc. (formerly ePrize) to create a campaign that allows consumers to submit a photo and brief description of a couple's love story for a chance to win a $20,000 event, like a wedding, and a private concert with singer Edwin McCain.

New York -- Shopko is leveraging social media to promote its expanded assortment of national brands. The retailer is holding an eight-week Facebook contest offering participants a chance to win prize packages associated with the featrued brands.

Shopko is leveraging social media to tout its expanded brand assortment. The retailer is holding an eight-week Facebook giveaway offering participants a chance to win prize packages featuring some of the national brands it carries.

Now through March 28, customers can enter to win a Rachael Ray cookware set, Dyson upright vacuum, SodaStream, Keurig coffee maker, Crock Pot, Ninja kitchen system, KitchenAid stand mixer or Shark steam mop.

Bridgeview, Ill. -- Rose Paving Company is set to support the efforts of the ASPCA (The American Society for the Prevention of Cruelty to Animals) through a multi-event fundraising campaign in 2014. Rose Paving will host a fundraising activity at industry trade shows and expos across the country, giving registered attendees the opportunity to help support the ASPCA’s mission to prevent cruelty towards animals.