Social Media

ST. PETERSBURG, Fla. — HSNi Inc. reported that its fourth quarter net sales grew 7% over the prior year to $982.9 million. HSN's net sales increased 7% to $683.8 million, including 11% growth in digital sales. Cornerstone's net sales for the 13-week period in 2012 increased 6% to $299.1 million, including 14% growth in digital sales, compared to the 14-week period in 2011.

GAAP diluted EPS from continuing operations increased 27% to $1 compared with 79 cents in the prior year. 

WESTLAKE VILLAGE, Calif. -- Using social media to drive brand awareness and sales has to be a carefully thought out process, a new study by J.D. Power and Associates has found.

MINNEAPOLIS — Target has partnered with pop music group Mindless Behavior to let fans write lyrics for the band, the mass merchandise retailer said Thursday.

The contest, called "Your Lyrics, Their Voices," gives fans the opportunity to write their own song lyrics for a verse of a special fan edition of the title track for the album "All Around the World."

In celebration of Random Acts of Kindness Day on Sunday, Feb. 17, Michaels hopes to inspire customers to participate by giving away more than $100,000 in gift cards at its nearly 1,100 U.S. and Canada stores.  

New York — American Express has launched a new venture with Twitter, that could lead to a whole new category of shopping.

WOONSOCKET, R.I. — CVS Caremark has announced the appointment of former Staples executive Brian Tilzer as SVP chief digital officer.

In his new role, Tilzer will develop and lead teams driving CVS Caremark's company-wide digital innovation efforts and will focus on connecting current and future digital initiatives.

NEW YORK — American Express has launched a new venture with Twitter, that could lead to a whole new category of shopping.

CHICAGO —  Claire's Stores has named Dina Keenan as global SVP/chief marketing officer.

Keenan recently joined the company, and is a proven marketing executive with more than 20 years of global experience in marketing strategy, brand development, advertising and retail. Her unique cross-disciplinary background comprises both agency and client side experience including The Integer Group, Bath & Body Works, Elizabeth Arden Red Door Salons & Spas and Bozell Worldwide. The CMO position reports into Jim Fielding, CEO.

NEW YORK — Despite nearly half of shoppers using social media every day, less than one-fifth shop through them, according to a new study by PwC.

SAN FRANCISCO -- Social marketing platform Kenshoo Social said Wednesday that it has completed an integrated Facebook marketing campaign for Zappos and cloud-based social marketing platform, Shoutlet.

During a two-month test on a single-brand page, Zappos’ Facebook posts generated approximately 85,000 visits to its website. The traffic produced an average order value on par with its paid search and social marketing programs and achieved an average conversion rate of 1.75%.