Social Media

Snack manufacturer Mondelez International has entered into a global strategic partnership with Facebook, as the company continues to shift more media spending to digital, especially social and mobile, across the entire consumer journey.

Connecting brands with influential voices via social media is the premise on which Collective Bias was founded. This week the firm strengthened that proposition with several new initiatives to increase the effectiveness of brand’s social shopper marketing efforts.

General Mills Big G cereals now include four collectible comic books featuring DC Comics' Justice League characters, on shelves now through April 2014.

Four specialty issues created exclusively for General Mills, in partnership with DC Entertainment (DCE) and Warner Bros. Consumer Products (WBCP), can be found in grocery retailers nationwide, with a bonus fifth issue available only in select boxes of Cheerios at Target.

New York -- As technology transforms multichannel retail into hyper-channel, “always-on” retailing, chains must emotionally connect with consumers as never before, according to Joseph Bona. Bona, president of branded environments for New York City-based brand agency/retail design firm CBX, is one of the featured speakers at Chain Store Age’s upcoming 50th annual SPECS conference,  March 9 -12, Grapevine, Texas.

The South by Southwest interactive/music/lifestyle event held each year in Austin, Texas, will see leading workwear brand Dickies team up with Amazon to host a lineup of leading musical acts.

The companies have created The Dickie’s Roadhouse presented by Amazon at the iconic Austin establishment known as Banger’s on Rainey Street near the convention center. Headliners at the event include Ludacris and Until the Ribbon Breaks.

Actor/producer Josh Duhamel and his production company, Dakotakid Media, are lending their services to PetSmart Charities for the launch of Rescue Waggin': Tales from the Road.

Under the direction of executive producers Duhamel and Jude Weng, the eight-episode web series follows homeless dogs as they travel hundreds, even thousands, of miles for a better chance of being adopted. The web series includes cameos from a cache of celebrity pet adoption advocates, including Kristen Bell, Adam Shankman and Bret Michaels.

Three years after launching its Let’s Play initiative, Dr Pepper Snapple Group wants to play some more. The company has committed another $11 million to expand its efforts to provide tools, places and inspiration to make active play a daily priority in the lives of kids, families and communities across North America.

San Francisco – PBTeen, a Williams-Sonoma banner aimed at young consumers, has launched a design blog aimed specifically at teens. The vision of the blog, known as The Stylehouse, is to give tweens and teens a place to find design inspiration and fuel their budding imaginations for home décor.

Content will be created by PBteen editors, brand ambassadors and curated blogger partnerships. The blog will focus on four primary channels of decorating, celebrating, dorm, and behind the scenes.