Social Media

Irvine, Calif. -- Photo-sharing site Socialbliss is launching a new social commerce platform called Marketplace. The Socialbliss Marketplace gives users the ability to list their own items for sale and link those pieces to inspiration images already existing on the site. This allows a viral conversation to begin which can lead to an item being sold.

Listing is free and backed by a 20% commission fee structure. Globally shoppable inventory on Socialbliss has hit $4.8 million.

New York – American Eagle Outfitters, Inc. is launching “Rock Your Walk,” a series of consumer-created videos showing them wearing American Eagle jeans the retailer says will create a “virtual denim runway” stretching across the U.S. Consumers can upload videos via Instagram or Vine on PC or mobile device and have them added to the virtual runway displayed online.

Dallas -- The Army & Air Force Exchange Service announced a refresh of the organization’s official website, Shopmyexchange.com, in preparation for the key holiday selling season.
 
Improvements include a new homepage layout design, complete with an updated visual look and industry-standard navigation; more product categories; easy-to-find links to specialty stores and online mall vendors; improved product pages; and easier checkout.
 

Lorton, Va. – In order to quickly detect customer service problems and quantify customer requests, Five Guys Burgers and Fries has implemented social intelligence technology from newBrandAnalytics (nBA). Using nBA solutions, Five Guys monitors social media chatter to help the company implement operational changes and improve engagement with customers. Five Guys also leverages the technology to gauge interest in potential new menu items.

Sandy Springs, Ga. -- Online consumers in the United States are motivated by the ability to conduct transactions across multiple channels with convenience and positive shipping experiences. These are two of the key findings of a new study from UPS and comScore, “Pulse of the Online Shopper.”

A former editor used to tell me “A picture is worth a thousand words – a thousand words you don’t have to write.” For omnichannel retailers, the value of video is even greater than that of still photography to journalists. As the popularity of online video content continues to climb with consumers, retailers ignore its potential as a means of customer engagement at their own risk.

LOS ANGELES — Ergobaby has named former VP of digital at Mattel and group strategy director at the DuMont Project, Cynthia Neiman, as the company’s CMO.

Neiman has more than 20 years of experience developing multichannel marketing strategies for both global corporations and internet startups. In addition to developing digital strategies for leading brands and retailers at digital consultancy the DuMont Project, Neiman also boasts deep experience in many consumer products categories including infant, pre-school, digital games and pets. 

Tel Aviv, Israel – Preen.Me, a social platform for beauty consumers that offers access to personalized product recommendations, peer-to-peer recommendations, product reviews and how-to tutorials, is launching a database for select beauty brand partners.

The database will provide brands with aggregated consumer information such as actual product usage, and price sensitivity. Brand partners will also have direct access to Preen.Me users.

Dallas – The market for social CRM software, or technology that allows retailers to perform activities such as social monitoring, social listening, social management and social measurement for providing an enhanced customer experience, is set to grow exponentially in the next few years.

According to a new report from RnR Market Research, the social CRM technology market will expand from $1.91 billion in 2013 to $9.08 billion in 2018. This represents a compound annual growth rate (CAGR) of 36.5% from 2013 to 2018.

GRAPEVINE, Texas — As retailers large and small vie for foot traffic during the highly competitive back-to-school season, GameStop is focusing its efforts on the segment of its market that is on summer vacation.

The multichannel video game retailer has launched a five-week Summer Playcation promotion the offers gamers deals now through Aug. 18 in all U.S. GameStop locations.