Social Media

Tyson’s Corner, Va. - Logan's Roadhouse has selected MicroStrategy's Alert Platform as the foundation for a new customer-focused mobile app. Through its new app, Logan's intends to provide a complete brand experience to mobile consumers.

Using mobile conveniences and marketing features available in the Alert platform, Logan's expects to generate more repeat business, amplify its social presence, and deliver enhanced loyalty services.

Every May, the MIT Sloan School of Management hosts a one-day CIO Symposium where great academic minds mix with great business minds. The result is always an outpouring of IT and business thought leadership, and this year was no exception. A panel of CIOs, including Adriana Karaboutis of Dell and Roger Gurnani of Verizon, discussed what leading the digital enterprise means for today’s top IT executives, and why taking a leading digital enterprise role is so critical. Following are a few insights gleaned from the session:

Omaha, Neb. - Omaha Steaks today announced the launch of a newly created customer loyalty program, Omaha Steaks Steaklover Rewards. This new loyalty program is designed to reward customers through a points-based program, where they can earn points by purchasing products, in addition to non-transactional engagements like referrals and social sharing.

Miller Lite will use festive photos from Twitter to generate content to be used in a television commercial this fall, according to a report from AdWeek.

While the brand's "Show Us Your Miller Time" summer-themed campaign includes components from both Twitter and Facebook, it's focusing more on Twitter to reach a specific demographic — guys ages 22 years to 27 years old.

Sunnyvale, Calif. - Modern shoppers have a very low tolerance for poor customer service, and crave a more intimate relationship where retailers know their needs, wants and preferences, and respect their time and business. According to an April 2014 research survey from customer engagement technology vendor Kana Software Inc., when asked about their preferred customer service communication channels used to engage with retailers in the past six months, the channel named most often as most preferred was Web (24.5%), followed by email (17.9%).

Hoffman Estates, Ill. – Sears, Roebuck and Co. is launching a new promotional Web series starting reality TV stars Sean and Catherine Lowe and Sears celebrity designer Ty Pennington. Customers and Shop Your Way loyalty members will be asked to design the patio of the couple's new home via this Web series from Sears outdoor living.

New York – Macy’s Inc. is testing the effectiveness of mobile video ads on Facebook. On May 16, the retailer began running video ads using Facebook’s auto-play feature on the mobile newsfeed in its iPhone app.

The ads appear at the top of the newsfeed and start playing when the user scrolls down. If clicked, they become full-screen size and audio turns on. Users are allowed to like, share and/or comment on the ads.

New York - Cole Haan is opening The Driver Shop in six retail locations, offering personalization of the driving moccasin with several accessories in dozens of colors. In stores, accessories are available at stations where on-site "mechanics" will outfit Cole Haan Drivers to customer specifications by appointment or while customers wait, or they can return later to pick them up.