Logan’s Roadhouse rolls out Microstrategy-based mobile app

Tyson’s Corner, Va. - Logan's Roadhouse has selected MicroStrategy's Alert Platform as the foundation for a new customer-focused mobile app. Through its new app, Logan's intends to provide a complete brand experience to mobile consumers.



Using mobile conveniences and marketing features available in the Alert platform, Logan's expects to generate more repeat business, amplify its social presence, and deliver enhanced loyalty services.



"Mobility is an increasingly important component of the restaurant experience," said Todd Townsend, chief marketing officer at Logan's Roadhouse. "We're confident that Alert will help us deliver a world-class mobile app that will truly delight our customers and draw them even closer to our brand."