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White Castle launches social promotion


Columbus, Ohio - White Castle is launching a social media promotion called the #CraveMobile Contest. The contest gives Cravers, the company's most loyal fans, the chance to win a visit from the Crave Mobile, White Castle's mobile food truck, for a party with 50 friends.

White Castle's #CraveMobile Contest runs from May 28 through July 31, 2014. Customers can log into one of three social media sites: Facebook, Instagram or Twitter, explain why they deserve to win a Crave Mobile party and attach a photo or video to enhance their explanation, and then submit their entry by using the hashtag #CraveMobile

Jaime Richardson, VP, White Castle, said the retailer is targeting younger consumers with the social contest.

"We know there are Cravers out there who were introduced to White Castle at a young age and cannot imagine their life without our sliders,” said Richardson. “But we also know there is a generation of people who might not have had the opportunity yet. We see this contest as the chance to unleash the power of the crave to new and old Cravers alike and to ignite a slider passion throughout the country."

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