Social Media

Back in September, Pinterest unveiled plans to experiment with Promoted Pins. Now, the social media site is working with a small group of brands in the U.S. to roll out a paid test in its search and category feeds.

“These brands will help us test Promoted Pins to make sure they’re tasteful, transparent, relevant and improved based on your feedback,” said product manager Julie Black, adding, “so that Pinterest continues to be a great experience for everyone.”

New York – Many Americans are unsure of the level of privacy afforded by social media communications. According to a new survey of 1,141 U.S. adults from research and consulting company YouGov shows that 57% of respondents did not think social media was a good method to send private messages.

In addition, older users are less likely to venture into the realms of private messaging than younger users. Two-thirds (67%) of 18-34-year-olds have used Facebook's private messages compared to only 41% of those 55 and older.  

Alpharetta, Ga. – Three-quarters (74%) of businesses report that the time spent on social media has increased since last year, and 54% report that social spending has increased. According to a new study from Social Media Marketing University (SMMU), top social media expenditures include internal staff compensation (37%), social advertising (18%), external staff compensation (10%) and content (7%).

Other notable findings include:

• 60% report that content development requires the bulk of the time dedicated to social.

Julep Beauty has unveiled its first fully customizable monthly beauty box subscription. Beginning this month, subscribers to the Julep Maven service can create their own personalized mix of products for their boxes, choosing from among 2 million possible combinations of full-size beauty products and limited-batch nail polishes.

Whirlpool is taking its latest campaign to social media, and encouraging people to take and share photos of the inside of their refrigerators using hashtag #fridgie — a play on “selfie.”

The concept was inspired by the design of the latest Whirlpool 4-Door French Door Refrigerator.

Michaels has enhanced its online presence with the launch of its new site that enables shoppers to make online purchases from any computer, tablet or smartphone.

The new site goes beyond the typical online shopping experience, according to the company, with project ideas and one-click shopping lists for projects all in one place. It also features "Favorite Pins" — projects and products that are trending on Pinterest from Michaels.com.

American Express has revealed the winners of its “Epic Everyday Getaway” contest. More than 7,000 Americans submitted snapshots and selfies along with a short story describing their favorite every moments with the aptly named hashtag #EveryDayMoments.

Each winner and a guest will get their own “VIP” treatment when they head to New York June 18-21, for a three-day trip that includes:

New York -- Xcel Brands announced the launch of the first Isaac Mizrahi New York e-commerce website, IsaacMizrahi.com.

Phase one of the user-friendly website will offer a wide array of Isaac Mizrahi New York product offerings including women's sportswear, dresses, footwear, handbags, eyewear, watches, tech accessories and fragrance. Additionally, a dedicated section of the website will consolidate the brand's recent social media feeds, providing a view into what inspires Isaac's style.