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Cole Haan offers omnichannel shoe customization


New York - Cole Haan is opening The Driver Shop in six retail locations, offering personalization of the driving moccasin with several accessories in dozens of colors. In stores, accessories are available at stations where on-site "mechanics" will outfit Cole Haan Drivers to customer specifications by appointment or while customers wait, or they can return later to pick them up.

The Driver Shop is available online and the customization service is available at Cole Haan flagship stores in New York, Boston, Chicago, and Atlanta, as well as other select locations. Cole Haan is encouraging customers to visit The Driver Shop, then share a picture on Facebook or Instagram @ColeHaan, using #TheDriverShop for a chance to be featured as the weekly “Style Driver.”

"In a world obsessed with purely digital customization, we took a unique analog approach to creating an experience for our customers to have some fun and create their very own personal driving shoes," said David Maddocks, chief marketing officer of Cole Haan.

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