Social Media

Seattle -- Social shopping, e-commerce videos, free shipping and in-store pickup rank among the top trends expected to drive holiday sales for online retailers, according to Blueocean Market Intelligence, a global analytics and insights provider.

New York -- Uniqlo is partnering with DOOB, a global provider of 3D technology-based products and services, on an interactive holiday campaign called the “Selfless Selfie Project. The program encourage people to take a selfie that isn’t as much about them but about giving back – such as pledging to do something to give back to their local community.

Aussie apparel brand Cotton On is as much about fun-fashion as it is about fast-fashion. The Geelong, Victoria-based brand operates more stores in the United States (124) than Zara and Uniqlo combined, and is an international behemoth with more than 1,300 stores operating globally under 10 different banners, including the 522-unit Cotton On, Cotton Body, Cotton On Kids, FREE by Cotton On and Rubi Shoes.

Growth has been fast and strategic, but peppered with humor, optimism and the occasional dose of controversy.

New York -- DSW Inc. is opening new stores in Watertown, New York, and Louisville, Kentucky, on Oct. 2. The Watertown store will be located in the Salmon Run Mall and the Louisville store will be located across from St. Matthew’s Mall.

DSW offers other features including the DSW Rewards loyalty program and the Shoe Lovers community on Facebook.

Chengdu, China – Online apparel wholesaler Milanoo has launched a new version of its shopping app for both iPhone and Android. Based in Hong Kong, the company offers clothing and apparel to more than 180 countries worldwide, and serves customers in eight languages.

The new Milanoo app 2.0 includes push notifications of new arrivals and flash sales, order tracking, Facebook sign-in, and secure payment options including PayPal, credit card and Western Union money transfer.  

New York -- Consumers consider social media a less important part of their customer journey – from awareness to post-sale activity – compared to two years ago, according to a survey by Capgemini, a leading provider of consulting, technology and outsourcing services.

Uniqlo's latest interactive global campaign, called the ‘Uniqlo Selfless Selfie Project,’ encourages consumers to take a selfies and give back this holiday season.

Participants must post a selfie with a pledge to do something nice for a loved one or for their local community to social media using #3DSelfie for a chance to win a full-body 3D replica of themselves dressed in Uniqlo holiday clothing.
 

The Wet Seal is welcoming back Jon Kubo, this time as EVP and chief digital officer, a newly created position. Kubo will oversee e-commerce, digital marketing and the information technology organization to integrate digital consumer experiences across all business touch points.

Kubo was head of e-commerce and chief information officer at Wet Seal from 2005 through 2011. The company credits him with growing its e-commerce business to its highest sales volume in history through innovative and industry-leading social and mobile customer engagement programs.

Seattle -- Amazon.com is expanding its relationship with Twitter. Amazon’s new #AmazonWishList allows customers to add items to their Amazon Wish List without ever leaving Twitter.

Customers who discover a Tweet from their favorite artist, expert, brand, or friend with an Amazon.com product link, can add “#AmazonWishList” to the reply on Twitter and the product is added to their Amazon Wish List.

In anticipation of the holiday shopping season, Amazon has introduced #AmazonWishList, which allows customers to add items to their Amazon Wish List without leaving Twitter.

Customers who find Tweets with an Amazon.com product links will be able to add those products to their Amazon Wish List by replying on Twitter with #AmazonWishList.