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RadioShack’s “Weird” holiday ad


New York --RadioShack has brought on rock parody singer Weird Al Yankovich to star in a holiday ad.

Watch it here:

Yankovic is appearing in the chain's holiday campaign called "Gift Smart.” In the spot, he sings his own unique take on the holiday song “Toyland.”

"He's tech-savvy, smart and a social media guru," RadioShack chief marketing office Jennifer Warren told USA Today about Yankovic, who has more than 3.5 million Twitter followers and 1.6 million Facebook fans. "I don't think there could be a better fit for our brand right now."
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