Social Media

Online retail platform Jet is getting a better idea of how well its customer service efforts are working with a new tool from service measurement/optimization company StellaService.

While the digital technologies supporting omnichannel commerce often replace store associates, Saks Fifth Avenue is enhancing its human element.

Saks is leveraging Salesfloor, a software-as-a-service (SaaS) platform that connects local retail sales associates with online shoppers for a more personalized customer experience. The suite of desktop and mobile Salesfloor solution enable in-store associates to provide customer service and sell products across web, mobile and social channels.

Target Corp. is set to make history and take the notion of “live” to an entirely new level during the 2016 Grammys Awards, which airs Monday, Feb.15, on CBS.

The retailer is sponsoring the debut of Gwen Stefani’s newest music video, "Make Me Like You,” which will air during the broadcast. But in a unique twist, the video will be acted out, filmed and broadcast live during a four-minute commercial break. It will be the first music video ever created on television.

Beauty consumers are increasingly turning to mobile and social technology in their seamless shopping experiences.

According to a new study from Mintel, 45% of U.S. beauty consumers prefer to search for product information in-store rather than ask for assistance from a sales associate. Another 39% are interested in using or have used a store-provided tablet to research available beauty products.

Sixteen percent of in-store beauty customers go as far to purposely shop where sales associates will leave them alone.

Sak Off 5th's first location in New York City will feature a pop-up shop that appeals to the retailer's target market.

Saks announced that Gilt will open its first ever in-store shop at the Saks Off 5th store in New York. The pairing of these two brands in a physical space marks Gilt's entry into brick-and-mortar retail and demonstrates the company's plans to bring an all-channel shopping experience to Gilt customers.

Lane Bryant is launching a new marketing campaign aimed at women who love the skin they're in and are confident with the bodies they have.

Lane Bryant's new This Body campaign serves as a declaration and an invitation to let the world understand how this plus size woman feels about her body. The idealized smaller size body type, which is constantly referenced as the norm in the media, is simply not realistic for the vast majority of female consumers, Lane Bryant says.

A digital consumer touch-point long thought to offer little in the way of “hard” ROI appears to be changing that trend.

According to a study of aggregated, anonymized U.S. traffic and revenue data from Kibo (the new company created from the merger of MarketLive, Shopatron and Fiverun), there was a 138% increase in total social revenue during 2015 compared to 2014.

Specialty beauty retailer Sephora is launching a new mobile tool that eases the process of selecting a lip color.

Sephora is now offering a feature called Sephora Visual Artist on its existing Sephora To Go consumer mobile application. Sephora Virtual Artist utilizes a smartphone’s camera to map a user’s lip location and shape using technology developed by facial visualization provider ModiFace.