Social Media

While empty, decaying malls make for inspired photo shoots, most of America’s shopping malls are actually doing well. In fact, according to new data from the International Council of Shopping Centers (ICSC) and the National Council of Real Estate Investment Fiduciaries, shopping center occupancy rates were 92.7% at the end of 2014 – the highest level in six years! Occupancy was even higher for malls (both super-regional and regional malls) at 94.2%, the highest since 1987.   

San Francisco – Summertime, and the living (and shopping) is easy. Williams-Sonoma Inc. is adhering to this summer ethic by partnering with Visa to launch a co-marketing campaign and four-part video series called “Time to Savor Summer.”  The video series, launched in support of the availability of the Visa Checkout online checkout service on the Williams-Sonoma e-commerce site, will be “shoppable” due to YouTube’s new shoppable video technology.

Atlanta - Online shoppers frequently change retail channels during their shopping experience. According to the new Pulse of the Online Shopper study from UPS and comScore, better prices (57%) and selection (49%) are the top reasons for purchasing online after researching an item in-store.

Nearly half (48%) of online shoppers have used ship to store in the past year, and 45% of those consumers made an additional purchase when picking up their online purchase.

Dallas - Neiman Marcus Group customers will be able to purchase items through the new “Buyable Pins” e-commerce service across Pinterest, including the company’s Pinterest page, later in June. Millions of pins on Pinterest will now become buyable, meaning customers will be able to purchase Neiman Marcus items they have pinned or discovered on any iOS-enabled device with a few taps.

Jo-Ann Fabric and Craft Stores is signing up for a new e-commerce product from Pinterest that allows users to shop in a whole new way.

Neiman Marcus customers will soon be able to purchase their favorite finds via Buyable Pins on Pinterest.

The retailer announced that millions of pins on Pinterest later this month will become buyable, offering a simple and secure way for customers to buy their favorite finds. In just a few taps, on any iOS enabled device, a customer can buy the products he or she has Pinned or discovered. This service will be solely offered in the U.S. at this time.

Hudson, Ohio -- Fabric and craft specialty retailer Jo-Ann Fabric and Craft Stores is one of the partners for Pinterest’s new Buyable Pins, which is the social networking site’s first crack at e-commerce. Buyable Pins allow consumers to complete the process of discovering a product, saving it to a board and buying it directly on Pinterest.

Kohl’s is joining Walmart and other retailers in stepping up to help with flood relief efforts in Texas and Oklahoma.

Kohl’s has announced it will be donating $100,000 to the American Red Cross, which is delivering much-needed emergency supplies and services in the impacted areas. In addition to a financial contribution, Kohl’s encourages its associates to volunteer in support of cleanup efforts through its Associates in Action volunteer program.

Miami -- Online menswear retailer Combatant Gentlemen has launched a video chat solution on their website that allows customers to shop alongside a personal stylist.  

Using a real-time communication tool from video-chat based startup LiveNinja, online Combatant Gentlemen shoppers can chat with a knowledgeable stylist for advice and style recommendations directly on Combatgent.com.

New York -- Consumers are predominantly using social media as a tool to give positive feedback, according to eDigitalResearch. Of the 2,000 consumers surveyed who have used social media to contact a brand in the past year, 6% have used social media to send positive feedback about a company compared to 2% who said they have used this touch point to send a complaint.