Social Media

Lane Bryant is teaming up with the American Cancer Society on an omnichannel campaign to raise money for breast cancer research.

Since 2012, Lane Bryant customers and associates have contributed $1.4 million dollars to the American Cancer Society's Making Strides Against Breast Cancer campaign. The brand says it aims to increase the 2015 contribution by 21% for a total contribution of $2 million dollars in 4 years.

Proponents of the motto “image is everything” will be pleased with a new partnership eBay Inc. is launching.

The online retail platform is teaming up with visual commerce platform Curalate to give publishers the ability to drive traffic and revenue from images sourced from Instagram. 

The partnership offers Curalate Like2Buy, which allows users to directly click to purchases from Instagram images, to more than 100,000 publishers in the eBay Enterprise Affiliate Network. 

The Running Specialty Group is uniting its various store banners under one of its newest brands: JackRabbit.

There may not be a return of the annual “Running of the Brides” sales event, but a legendary discount retailer is back in business. Filene’s Basement has launched an e-commerce site that combines its traditional bargains with new omnichannel features.

Express is making payment and participation in its loyalty program easier to accomplish from a mobile device. The specialty apparel retailer is launching a new mobile app that includes full integration with its Express Next loyalty program and cardless payment functionality.

Foot Locker’s newest promotion with NBA superstar James Harden serves as reminder to retail marketers that imagination is their only constraint when it comes to leveraging social media to connect with consumers.

Social media plays an important role in the grocery shopping process. According to a new study from market research firm Packaged Facts, “Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media,” a majority of grocery store shoppers use social media to get recipes (59%).

Even though Halloween falls on a Saturday this year, a National Retail Federation consumer survey projects spending will decline compared to last year.

Membership buying club DirectBuy is taking its direct sales model to a new level of directness. The retailer has launched the My DirectBuy mobile app.

The iOS and Android app allows DirectBuy to search for products, browse promotions, and place and track orders on the companion My DirectBuy website.